features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines … interest in advertising and promotion, marketing, communication, business management, and branding"-- …"Providing new insights into the textual and paratextual character of brands and advertising, this innovative book …

How wireless technology is redefining the relationship of communication, technology, and society around the world … Wireless Communication in the World -- 2 The Social Differentiation of Wireless Communication Users: Age, Gender, Ethnicity …, and Socioeconomic Status -- 3 Communication and Mobility in Everyday Life -- 4 The Mobile Youth Culture -- 5 The Space of …

Experts analyze how mobile communication is changing daily life and local culture around the world, in both … Southern China -- 6 Mobile Communication in Mexico: Policy and Popular Dimensions -- 7 Reducing Illiteracy as a Barrier to … Mobile Communication -- 8 Health Services and Mobiles: A Case from Egypt -- 9 How the Urban Poor Acquire and Give Meaning to …

Mobile communication services, especially analogue cellular radio, have been one of the success stories of the last …