Einführung -- Begriffsdefinitionen: Innovation, Innovationsmanagement und Innovationsprozess -- Innovationsmanagement in Unternehmen -- Erfolgsfaktoren im Innovationsmanagement -- Praxisbeispiele -- Wissensmanagement als Grundlage für Innovationsmanagement -- Kommunikation für Innovationen --...

The English version of this paper can be found at http://ssrn.com/abstract=1371672 Since private enterprises in China are heading for global competition, the importance of corporate communications is constantly increasing. Traditionally, Chinese companies, especially state-owned enterprises,...

Note: This is the English translation of the article. The original article can be found in Chinese at http://ssrn.com/abstract=1022300 Since private enterprises in China are heading for global competition, the importance of corporate communications is constantly increasing. Traditionally,...

Although the significance of international corporate communications is growing rapidly, systematic understanding of this field is underdeveloped. This paper illustrates the status quo in this area, proposes an heuristic analytical grid and considers the future of cross border corporate...

The paper analyses intra-corporate conflict, based on the case study of the DaimlerChrysler merger. This analysis is then broadened to compare PR and its contexts in Germany and the USA. The authors apply the International Corporate Communication Compass to the DaimlerChrysler deal to show what...