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Internet
Werbung
13,911
Online-Marketing
13,274
Internet marketing
13,158
Advertising
11,386
Consumer behaviour
9,634
Konsumentenverhalten
9,391
Electronic Commerce
7,734
Marketing
7,616
Deutschland
7,499
Social Web
7,168
Social web
7,158
E-commerce
6,374
Theorie
6,020
Germany
5,988
Theory
5,917
Werbewirkung
5,150
Advertising effects
5,019
Marketingmanagement
3,885
Marketing management
3,442
Relationship marketing
3,435
Beziehungsmarketing
3,427
Brand management
3,329
Markenführung
3,309
Online-Handel
3,109
Online retailing
3,103
USA
2,968
United States
2,596
Welt
2,371
World
2,330
Viral marketing
2,010
Virales Marketing
2,003
Unternehmen
1,889
Markenimage
1,748
Verbraucherverhalten
1,670
Markenpolitik
1,631
Brand image
1,625
Marktforschung
1,566
Informationstechnik
1,529
Kundenmanagement
1,526
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Online availability
All
Free
5,803
Undetermined
5,355
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Book / Working Paper
10,905
Article
10,846
Journal
82
Other
33
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5,913
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2,392
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2,392
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2,034
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2,034
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1,847
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1,560
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985
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733
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628
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572
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572
Konferenzschrift
315
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312
review
219
review-article
206
Amtsdruckschrift
198
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case-report
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90
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86
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74
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52
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48
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47
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4,272
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206
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73
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29
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17
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16
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16
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15
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6
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4
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3
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Press, World Trade
173
Greenstein, Shane M.
69
Wirtz, Bernd W.
56
Goldfarb, Avi
53
Economides, Nicholas
52
Giovannetti, Emanuele
51
Peitz, Martin
44
Fritz, Wolfgang
39
Knieps, Günter
36
Fairlie, Robert W.
34
Dutton, William H.
33
Ockenfels, Axel
33
Waelbroeck, Patrick
33
Falck, Oliver
32
Singh, Nirvikar
32
Valletti, Tommaso M.
31
Goolsbee, Austan
30
Picot, Arnold
30
Welfens, Paul J. J.
30
Ford, George S.
29
Sabatini, Fabio
28
Bauer, Hans H.
27
Waldfogel, Joel
27
Frieden, Rob
25
Stocker, Volker
25
Mogstad, Magne
24
Smith, Michael D.
24
Greenstein, Shane
23
Hofmann, Jeanette
23
Kruse, Jörn
23
Nardotto, Mattia
23
Pénard, Thierry
23
Regner, Tobias
23
Askitas, Nikos
22
D'Ignazio, Alessio
22
Gunter, Barrie
22
Hudetz, Kai
22
Schwickert, Axel C.
22
Whinston, Andrew B.
22
Bhuller, Manudeep
21
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Institution
All
IGI Global
124
National Bureau of Economic Research
96
OECD
66
Université Paris-Dauphine (Paris IX)
57
Europäische Kommission
53
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
48
Organisation for Economic Co-operation and Development
34
HAL
32
NET Institute
24
Springer Fachmedien Wiesbaden
23
EconWPA
20
Deutsche Bank <Frankfurt am Main> / Research
19
International Telecommunications Society
17
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
13
Edward Elgar Publishing
12
Nomos Verlagsgesellschaft
11
Universität St. Gallen
11
Université Paris-Dauphine
10
World Bank Group
10
Inter-American Development Bank
9
Economics Department, University of California-Santa Cruz (UCSC)
8
Ecorys
8
Empirica GmbH <Bonn>
8
Europäische Kommission / Generaldirektion Informationsgesellschaft
8
Europäische Kommission / Generaldirektion Migration und Inneres
8
Instituto Brasileiro de Geografia e Estatística / Coordenação de Trabalho e Rendimento
8
International Telecommunications Society (ITS)
8
DECISION
7
Federal Reserve Bank of Chicago
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
TNO
7
World Institute for Development Economics Research
7
Center for the Study of Industrial Organisation
6
Erasmus Research Institute of Management
6
European Communication Council
6
Faculty of Economics, University of Cambridge
6
IESE Business School, Universidad de Navarra
6
Institute for Prospective Technological Studies (IPTS), Joint Research Centre
6
Institute for the Study of Labor (IZA)
6
International Labour Organization (ILO), United Nations
6
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Published in...
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Online Information Review
305
Telecommunications policy : the international journal of digital economy, data sciences and new media
219
Aslib Proceedings
125
Information economics and policy : IEP
100
SpringerLink / Bücher
96
NBER working paper series
94
Working paper / National Bureau of Economic Research, Inc.
86
Journal of Documentation
83
Strategic Direction
83
NBER Working Paper
82
Industrial Management & Data Systems
81
Technological forecasting & social change : an international journal
66
CESifo working papers
65
The Bottom Line
65
Marketing Intelligence & Planning
64
Journal of Consumer Marketing
62
Discussion paper series / IZA
54
Economics Papers from University Paris Dauphine
52
Journal of business research : JBR
52
European Journal of Marketing
50
International Journal of Retail & Distribution Management
47
International journal of business information systems : IJBIS
47
Kom / Kommission der Europäischen Gemeinschaften
46
MPRA Paper
46
Information systems research : ISR
43
Applied economics letters
42
Journal of internet commerce
42
Electronic commerce research
40
Qualitative Market Research: An International Journal
40
IZA Discussion Paper
38
Journal of retailing and consumer services
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Industrial and Commercial Training
36
European research studies
35
Gabler Edition Wissenschaft
35
International Journal of Bank Marketing
35
International journal of production research
32
Springer eBook Collection / Business and Economics
32
International journal of industrial organization
30
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Source
All
ECONIS (ZBW)
16,272
Other ZBW resources
1,962
USB Cologne (EcoSocSci)
1,646
RePEc
1,180
EconStor
435
USB Cologne (business full texts)
224
BASE
111
ArchiDok
31
OLC EcoSci
5
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1
Der Köder zum Mitmachen : Online-Mediaplanung mit Targeting-Technologien
Kastner, Margit
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003863610
Saved in:
2
Web Promotion : professionelle
Werbung
im
Internet
Bürlimann, Martin
-
2004
-
3. Aufl., aktualisiert und. erw.
Persistent link: https://www.econbiz.de/10001851216
Saved in:
3
Internet
advertising
: theory and research
Schumann, David W.
(
ed.
)
-
2007
-
Rev. ed.
Persistent link: https://www.econbiz.de/10003321129
Saved in:
4
Das
Internet
als Wirtschaftsfaktor in Deutschland
Hertling, Susanne
-
1999
Persistent link: https://www.econbiz.de/10013433926
Saved in:
5
Online Video Marketing : Erfolgsfaktoren und Perspektiven
Bscheid, Wolfgang
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003879289
Saved in:
6
Die Währung für Online-
Werbung
: Entwicklung eines Studienansatzes zur Messung der Medialeistung von Werbeträgerangeboten im
Internet
Gärtner, Sandra
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013438259
Saved in:
7
Beiträge zum Einsatz von Benutzermodellen in der elektronischen Produktberatung
Timm, Ulf J.
-
1999
Persistent link: https://www.econbiz.de/10001402002
Saved in:
8
Always be testing : the complete guide to Google Website Optimizer
Eisenberg, Bryan
;
Quarto-vonTivadar, John
;
Davis, Lisa T.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004918537
Saved in:
9
Targeted
advertising
in magazine markets and the advent of the
Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
10
Werbeerfolg im
Internet
: Effektivität und Effizienz von Online Video Ads
Kriesche, Rosa
-
2012
Persistent link: https://www.econbiz.de/10009705427
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