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Optimal pricing strategies : how nonlinear programming enables optimal pricing in digital environment
Stepanchuk, Tanja - 2010
Persistent link: https://www.econbiz.de/10003934870
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Praxiswissen Online-Marketing : Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung
Lammenett, Erwin - 2009 - 2., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515858
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Praxiswissen Online-Marketing : Affiliate- und E-Mail-Marketing, Keyword-Advertising, Online-Werbung, Suchmaschinen-Optimierung ; [mit Web 2.0 und Web-Screencasts]
Lammenett, Erwin - 2009 - 2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003838777
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The role of the internet as a tool to search for tourist information
Dominguez Vila, Trinidad; Araújo Vila, Noelia; Alén … - In: Journal of global information management : an official … 26 (2018) 1, pp. 58-84
Persistent link: https://www.econbiz.de/10011809669
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Predictive auto-completion for query in search engine
Singh, Vinay; Purohit, Dheeraj Kumar; Kumar, Vimal; … - In: International journal of business information systems : … 28 (2018) 3, pp. 299-314
Persistent link: https://www.econbiz.de/10011895153
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Understanding the efficiency of keywords in search engine marketing : a comparison study using data envelopment analysis
Jiang, Pingjun - In: International journal of electronic business 14 (2018) 3, pp. 273-292
Persistent link: https://www.econbiz.de/10011989711
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The role of search engine optimization in search marketing
Berman, Ron; Katona, Zsolt - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 644-651
Persistent link: https://www.econbiz.de/10009787931
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Competition and antitrust in internet markets
Haucap, Justus; Stühmeier, Torben - 2015
paper first discusses the antitrust allegations and proceedings against Google, before commenting on the most prominent …
Persistent link: https://www.econbiz.de/10011373093
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An economic policy perspective on online platforms
Martens, Bertin - 2016
This report provides an overview of the relevant economic research literature on platforms or multi-sided online markets. It discusses platforms from a regulatory policy angle, including potential market failures in platforms, the extent of self-regulation and possible regulatory responses...
Persistent link: https://www.econbiz.de/10011980703
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Internet platforms' threats : Facebook, Google, etc.
Alleman, James H. - 2018
Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are …, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google … controls over 90 percent of search on the web (Statcounter 2017); Facebook and Google represent 40% of consumption of digital …
Persistent link: https://www.econbiz.de/10012012003