Similar Search Results

Exploitation of the advertainment value potential

Shaqiri, Afrim - 2003 - 1. Aufl

Persistent link: https://www.econbiz.de/10001805108

A focus on customer experience and the changing roles of customers and consumers

Baron, Steve (contributor) - 2010

Persistent link: https://www.econbiz.de/10008664677

3D-Produktpräsentation im E-Commerce : Studie zur Überprüfung der Wirkung von interaktiven 3D-Darstellungen auf Internet-Websites

Wiedmann, Klaus-Peter; Buckler, Frank; Marquardt, Stefanie - 1999

Persistent link: https://www.econbiz.de/10004676510

On file sharing with indirect Network effects between concert ticket sales and music recordings

Dewenter, Ralf; Haucap, Justus; Wenzel, Tobias - 2011

This paper analyses the interdependency between the market for music recordings and concert tickets, assuming that there are positive indirect network effects both from the record market to ticket sales for live performances and vice versa. In a model with two interrelated Hotelling lines prices...

Persistent link: https://www.econbiz.de/10009232392

Brand fans : when entertainment + marketing integrate online

Kozinets, Robert V. - 2010

Persistent link: https://www.econbiz.de/10008759902

Experiential marketing as a tool to enhance tourists' pre-travel online destination experiences? : a web-based experiment

Köchling, Anne - In: Journal of destination marketing & management 22 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10013041395

Understanding online event experience : the importance of communication, engagement and interaction

Kharouf, Husni; Biscaia, Rui; Garcia-Perez, Alexeis; … - In: Journal of business research : JBR 121 (2020), pp. 735-746

Persistent link: https://www.econbiz.de/10012417391

On File Sharing with Indirect Network Effects between Concert Ticket Sales and Music Recordings

Haucap, Justus; Dewenter, Ralf; Wenzel, Tobias - 2014

This paper analyses the interdependency between the market for music recordings on the one side and the market for concert tickets on the other side, assuming that there are positive indirect network effects both from the record market to ticket sales for live performances and vice versa. In a...

Persistent link: https://www.econbiz.de/10014172156

Online market research : cost-effective searching of the Internet and online databases

Lescher, John F. - 1995 - 1. printing

Persistent link: https://www.econbiz.de/10000543867

Electronic mall : banking und shopping in globalen Netzen

Schmid, Beat (contributor) - 1995

Persistent link: https://www.econbiz.de/10000533280

1
2
3
4
5
6
7
8
9
10
Next
Last