We study the relation between ad networks, consumer privacy and the online advertising market. We consider two …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …

The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …

The last decades have seen large improvements in digital advertising technology that allowed firms to better target … specific consumer tastes. This research studies the relationship among digital advertising, the rise of varieties, and economic … welfare. We develop a model of advertising and varieties where firms choose the intensity of digital ads directed at specific …

We propose a duopoly model of competition between internet search engines endowed with different technologies and study … superior firm enters the agreement only if it results in a large enough increase in demand for advertising space at the … share, the agreement is beneficial for the inferior firm, as the later firm's additional revenues from a higher advertising …

market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … media convergence and connects information and communication technologies. While new Internet media share some properties …

The online environment's most powerful followers talk in glorious terms about the fact that the Internet will be …

2016, following a decade of trademark litigation in connection with its competitors’ Internet search advertising practices … allegedly anti-competitive trademark settlement agreements. This article outlines the basic mechanics of Internet search … advertising, explores the trademark litigation of 1-800, details the FTC’s recent enforcement action against the e-retailer, and …

market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind … media convergence and connects information and communication technologies. While new Internet media share some properties …

control over media content and advertising, with implications for advertising avoidance, advertising targeting and … screen” to multitask during media programs, enabling immediate online response to program and advertising content, but also …

Of the various media vehicles available for advertising, the Internet is the latest and the most rapidly growing … Internet advertising. Using available data such as Internet page view and advertising performance data, the model contributes … to attempts not only to optimize the Internet advertising schedule but also to fix the right price for Internet …