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A focus on customer experience and the changing roles of customers and consumers
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664677
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Brand fans : when entertainment + marketing integrate online
Kozinets, Robert V. - 2010
Persistent link: https://www.econbiz.de/10008759902
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On file sharing with indirect Network effects between concert ticket sales and music recordings
Dewenter, Ralf; Haucap, Justus; Wenzel, Tobias - 2011
This paper analyses the interdependency between the market for music recordings and concert tickets, assuming that there are positive indirect network effects both from the record market to ticket sales for live performances and vice versa. In a model with two interrelated Hotelling lines prices...
Persistent link: https://www.econbiz.de/10009232392
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Exploitation of the advertainment value potential
Shaqiri, Afrim - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001805108
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Experiential marketing as a tool to enhance tourists' pre-travel online destination experiences? : a web-based experiment
Köchling, Anne - In: Journal of destination marketing & management 22 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10013041395
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Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni; Biscaia, Rui; Garcia-Perez, Alexeis; … - In: Journal of business research : JBR 121 (2020), pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
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On File Sharing with Indirect Network Effects between Concert Ticket Sales and Music Recordings
Haucap, Justus; Dewenter, Ralf; Wenzel, Tobias - 2014
This paper analyses the interdependency between the market for music recordings on the one side and the market for concert tickets on the other side, assuming that there are positive indirect network effects both from the record market to ticket sales for live performances and vice versa. In a...
Persistent link: https://www.econbiz.de/10014172156
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Events und E-Commerce : Kundenbindung und Markenführung im Internet ; mit zahlreichen Fallstudien und Experten-Statements
Stephan, Peter Friedrich (ed.) - 2000
Persistent link: https://www.econbiz.de/10001458374
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Markenführung im Digital Age
Klein-Bölting, Udo; Busch, Oliver
Im Web wächst derzeit die neue Plattform der globalen Wirtschaft - schon jetzt tummeln sich dort 275 Millionen Verbraucher, Tendenz steigend. Offensichtlich trifft das Internet den Zeitgeist unserer heutigen Gesellschaft. Udo Klein-Bölting (Managing Partner von BBDO Consulting) über...
Persistent link: https://www.econbiz.de/10005840499
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Infos auf Bestellung - mehr Response
Schwarz, Torsten
Der Kampf um die Aufmerksamkeit des Kunden nimmt neue Formen an. Der Verfasser stellt eine neue Form des Marketing vor … - das sogenannte "Permission-Marketing", das dem Kunden die Gewissheit verschafft, dass er nur die Dinge zugesandt bekommt …
Persistent link: https://www.econbiz.de/10005840501