Wynne, Clive; Berthon, Pierre; Pitt, Leyland; Ewing, Michael - In: International Marketing Review 18 (2001) 4, pp. 420-431
The Internet is an important new channel for commerce in a wide range of industries. While the opportunities afforded by this phenomenon seem readily apparent, there is still much debate and speculation on exactly how the use of the Internet and in particular the World Wide Web will affect...