Similar Search Results

How innovativeness influences Internet shopping

Goldsmith, Ronald E.; Lafferty, Barbara A. - 2005

Persistent link: https://www.econbiz.de/10003297644

Extraversion as a stimulus for user-generated content

Pagani, Marghertia; Goldsmith, Ronald E.; Hofacker, … - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 242-256

Persistent link: https://www.econbiz.de/10010222789

FutureConsumer.Com: The Webolution of Shopping to 2010

Goldsmith, Ronald E. - In: Journal of Consumer Marketing 18 (2001) 4, pp. 368-376

Persistent link: https://www.econbiz.de/10014849605

Buying apparel over the Internet

Goldsmith, Ronald E.; Goldsmith, Elizabeth B. - In: Journal of Product & Brand Management 11 (2002) 2, pp. 89-102

Tests ten hypotheses describing characteristics that distinguish consumers who have purchased apparel online from those who have not. A sample of 263 men and 303 women students completed a survey that measured their online and offline buying behavior, attitudes and predispositions. The results...

Persistent link: https://www.econbiz.de/10014895728

Conquering Consumerspace: Marketing Strategies for a Branded World

Goldsmith, Ronald E. - In: Journal of Product & Brand Management 12 (2003) 7, pp. 492-495

Persistent link: https://www.econbiz.de/10014895781

eBrands: Building an Internet Business at Breakneck Speed

Goldsmith, Ronald E. - In: Journal of Product & Brand Management 10 (2001) 1, pp. 65-66

Persistent link: https://www.econbiz.de/10014896592