Purpose – The purpose of this paper is to examine a comprehensive model explaining how web site design influences consumer's emotional and cognitive responses and contributes to satisfaction and word‐of‐mouth (WOM) communication in an online shopping context. Design/methodology/approach...

The purpose of this study is to understand how general innovativeness is related to Internet apparel shopping based on Rogers' innovation decision process. Due to the newness of Internet apparel shopping, consumers' general innovativeness may influence the adoption of Internet apparel shopping...