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Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers

Hughes, Mine Üçok; Bendoni, Wendy K.; Pehlivan, Ekin - In: The journal of product & brand management 25 (2016) 4, pp. 357-364

Persistent link: https://www.econbiz.de/10011607063

International e-commerce for fashion products : what is the relationship with performance?

Macchion, Laura; Moretto, Antonella Maria; Caniato, Federico - In: International journal of retail & distribution management 45 (2017) 9, pp. 1011-1031

Persistent link: https://www.econbiz.de/10011791853

E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs

Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna Małgorzata - In: Journal of fashion marketing and management 26 (2022) 1, pp. 51-66

Persistent link: https://www.econbiz.de/10012797985

Fashion online

2007

The pervasive nature of the World Wide Web in the 'connected' world is undeniable. But how many of us regularly purchase clothing online? Do we spend our time inside virtual retail outlets and break for a discussion about the latest trends through a blog? Much has been made of the potential of...

Persistent link: https://www.econbiz.de/10012674319

The online flow and its influence on awe experience : an AI-enabled e-tail service exploration

Khare, Arpita; Kautish, Pradeep; Khare, Anshuman - In: International journal of retail and distribution management 51 (2023) 6, pp. 713-735

Persistent link: https://www.econbiz.de/10014281100

User-generated content? Get serious! : understanding the interactions between organisations and customers on social media

Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306

Persistent link: https://www.econbiz.de/10012144802

Impact of electronic servicescape of online gaming on customer engagement

Dutta, Abhisek - In: Journal of electronic commerce in organizations : the … 18 (2020) 2, pp. 49-63

Persistent link: https://www.econbiz.de/10012292160

Teen girls' adoption of a virtual fashion world

Kobia, Caroline; Liu, Chuanlan - In: Young consumers : insight and ideas for responsible … 17 (2016) 4, pp. 419-432

Persistent link: https://www.econbiz.de/10011615438

Exploring traditional and new web-based methods to involve customers in new product development

Liu, Wei; Ye, Songhe; Moultrie, James - In: International journal of product development : IJPD 23 (2019) 1, pp. 42-64

Persistent link: https://www.econbiz.de/10012041729

Innovating and diffusing Internet commerce through user engagement : an empirical study of massively multiplayer online games

Hung, Chia-Liang - In: Innovation: organization & management : IOM 21 (2019) 2, pp. 317-335

Persistent link: https://www.econbiz.de/10012258012

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