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Content Analysis of Players' Nicknames in Digital Online Games
Rubtcova, Mariia - 2020
Persistent link: https://www.econbiz.de/10012853614
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Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail; Liu, Yipeng; Marston, Sean R. - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
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Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; … - 2012
Persistent link: https://www.econbiz.de/10009488306
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
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Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua; Herzog, Rivka - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie; Zhu, Yi; Dukes, Anthony - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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Can online political targeting be rendered transparent? : prospects for campaign oversight using the Facebook Ad Library
Mehta, Somya; Erickson, Kristofer - In: Internet policy review : journal on internet regulation 11 (2022) 1, pp. 1-31
respective platforms. The intended promise was to make the process of political advertising less of a 'black box' and render … spend, reach and targeting behaviour, key issues for online political advertising. Based on these findings and the …
Persistent link: https://www.econbiz.de/10013190924