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Internet
Relationship marketing
25,942
Beziehungsmarketing
25,267
Social Web
20,310
Social web
20,279
Consumer behaviour
14,737
Konsumentenverhalten
14,683
Online-Marketing
12,947
Internet marketing
12,837
Dienstleistung
7,065
Customer satisfaction
5,887
Kundenzufriedenheit
5,826
Service quality
4,622
Dienstleistungsqualität
4,608
Services
4,608
Electronic Commerce
4,588
Deutschland
4,530
E-commerce
4,340
Germany
4,244
Brand management
4,207
Markenführung
4,203
Kundenintegration
3,917
Customer integration
3,910
Theorie
3,673
Theory
3,641
Online-Handel
3,516
Online retailing
3,507
Viral marketing
3,217
Virales Marketing
3,216
Marketingmanagement
3,110
Marketing management
3,075
Markenimage
2,802
Brand image
2,797
Innovation
2,660
Soziales Netzwerk
2,591
Lieferantenmanagement
2,472
Supplier relationship management
2,471
Social network
2,410
USA
2,351
Werbewirkung
2,319
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738
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531
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1,527
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1,075
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8
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Sabatini, Fabio
11
Bauernschuster, Stefan
9
Chaffey, Dave
9
Falck, Oliver
9
Smith, Michael D.
9
Castronova, Edward
8
Leimeister, Jan Marco
8
Theobald, Elke
8
Wirtz, Bernd W.
8
Woessmann, Ludger
8
Bauer, Hans H.
7
Bell, Mark W.
7
Fritz, Wolfgang
7
Krcmar, Helmut
7
Peitz, Martin
7
Telang, Rahul
7
Wagner, Gert G.
7
Ahuja, Vandana
6
Danaher, Brett
6
Sarracino, Francesco
6
Alleman, James H.
5
Anderson, Simon P.
5
D'Annunzio, Anna
5
Goldfarb, Avi
5
Kampmann, Birgit
5
Lambrecht, Anja
5
Roberts, Mary Lou
5
Russo, Antonio
5
Thaichon, Paramaporn
5
Belleflamme, Paul
4
Charlesworth, Alan
4
Enikolopov, Ruben
4
Fogel, Joshua
4
Friedman, Daniel
4
Ghose, Anindya
4
Hermanns, Arnold
4
Hudetz, Kai
4
Kamps, Ingo
4
Krishnamurthy, Sandeep
4
Lihotzky, Nikolai
4
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IGI Global
33
Springer Fachmedien Wiesbaden
10
DECISION
7
Ecorys
7
Europäische Kommission / Generaldirektion Migration und Inneres
7
TNO
7
Organisation for Economic Co-operation and Development
4
Weltbank
3
Booz, Allen & Hamilton GmbH <Düsseldorf>
2
Bund-Verlag
2
Europäische Kommission
2
FinanzBuch Verlag
2
National Bureau of Economic Research
2
OECD
2
Universität <Kassel> / Fachgebiet Wirtschaftsinformatik
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Annual Conference on Innovation and Communications Law <4., 2012, Turku>
1
Books on Demand GmbH <Norderstedt>
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Deutsche Gesellschaft für Personalführung
1
Deutsche Gesellschaft für Personalführung / Arbeitskreis Internationales Personalmanagement
1
Deutsche Gesellschaft für Soziologie / Sektion Wissenschafts- und Technikforschung
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Economisch Instituut voor het Midden- en Kleinbedrijf / Small Business Research and Consultancy
1
Edition Virgines e.K.
1
European University Institute / Department of Law
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Fachkongress "Progress in Tourism Research" <3, 2002, Berlin>
1
Forum Unternehmer und Wissenschaft <19, 2007, Dresden>
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GeNeMe <2001, Dresden>
1
GeNeMe <2002, Dresden>
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Institut für Zukunftsstudien und Technologiebewertung <Berlin>
1
International African Institute
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
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SpringerLink / Bücher
21
International journal of internet marketing and advertising : IJIMA
19
Journal of management information systems : JMIS
19
Information systems research : ISR
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of business research : JBR
17
Journal of internet commerce
17
Journal of retailing and consumer services
17
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Electronic commerce research
13
HMD : Praxis der Wirtschaftsinformatik
12
International journal of business information systems : IJBIS
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
CESifo working papers
9
European research studies
9
Information economics and policy : IEP
9
Journal of global information management : an official publication of the Information Resources Management Association
9
Technological forecasting & social change : an international journal
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of electronic marketing and retailing : IJEMR
8
Marketing Intelligence & Planning
8
Electronic Services
7
International journal of electronic business
7
International journal of technology marketing : IJTMkt
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of hospitality marketing & management
7
Journal of retailing
7
Leitfaden Online-Marketing ; [Bd. 1]
7
Management information systems : mis quarterly
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
Social-Media-Handbuch : Theorien, Methoden, Modelle
7
Business horizons
6
Decision support systems : DSS ; the international journal
6
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Source
All
ECONIS (ZBW)
2,450
USB Cologne (EcoSocSci)
82
Other ZBW resources
45
ArchiDok
9
USB Cologne (business full texts)
6
EconStor
5
RePEc
5
BASE
2
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1
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
2
Innovating and diffusing Internet commerce through user engagement : an empirical study of massively multiplayer online games
Hung, Chia-Liang
- In:
Innovation: organization & management : IOM
21
(
2019
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10012258012
Saved in:
3
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
4
Catch me if you can : online protests on sites powered by user-generated content
Silva, Leiser
;
Panahi, Hesam
- In:
Information & management : the internat. journal of …
54
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011650500
Saved in:
5
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
6
Explaining social exchanges in information-based online communities (IBOCs)
Benoit, Sabine
;
Bilstein, Nicola
;
Hogreve, Jens
; …
- In:
Journal of service management
27
(
2016
)
4
,
pp. 460-480
Persistent link: https://www.econbiz.de/10011563614
Saved in:
7
Neue Wege der
Kundenintegration
? Live Communication vs. Virtual Communication (Web 2.0) : Dokumentation des Workshops vom 20. April 2007
Meffert, Heribert
(
ed.
)
-
2007
Persistent link: https://www.econbiz.de/10013330207
Saved in:
8
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
9
Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad
;
Meyerson, Mitch
;
Scarborough, …
-
2008
Persistent link: https://www.econbiz.de/10003685340
Saved in:
10
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
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