"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of … introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional …

-- Acknowledgements -- Preface -- Part I: Marketing in the digital world -- Chapter 1 The digital environment: doing business in a … connected world -- 1.1 Introduction -- 1.2 Digital transformation -- 1.3 Programmatic marketing -- 1.4 Artificial intelligence ….3 Privacy -- Chapter 3 Marketing goes digital -- 3.1 Introduction -- 3.2 Digital isn't the only option -- 3.3 Non-marketing …

"The second edition of Digital and Social Media Marketing is an up to date, industry-led results-driven guide to … digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it … and social media marketing support business success. The book's customisable Digital Business Maturity Model, and the …