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Pricing policies in hotels : a psychological threshold research in online and offline channels
Pelegrín-Borondo, Jorge; Arias-Oliva, Mario; … - In: International journal of internet marketing and … 9 (2015) 2, pp. 161-179
Persistent link: https://www.econbiz.de/10011497572
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The Internet and international marketing
Shankar, Venkatesh; Meyer, Jeffrey - In: The SAGE handbook of international marketing, (pp. 451-467). 2009
Persistent link: https://www.econbiz.de/10003792177
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Kunden machen, was sie wollen : Lead Management im Spannungsfeld zwischen Marketing und Vertrieb
Janning, Reinhard - 2012
Persistent link: https://www.econbiz.de/10011283411
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Praxiswissen Online-Marketing : Affiliate- und E-Mail-Marketing Keyword-Advertising Online-Werbung Suchmaschinen-Optimierung
Lammenett, Erwin - 2009 - 2., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515858
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Vertrieb 4.0 : Vertrieb und Marketing in einer digitalen Welt
Biesel, Hartmut H. - 2016 - 1. Auflage
Persistent link: https://www.econbiz.de/10011544304
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The new intermediaries of tourist distribution : analysis of online accommodation booking sites
De Carlos, Pablo; Araújo, Noelia; Fraiz, José Antonio - In: The international journal of management science and … (2016) 19, pp. 39-58
Distribution is a key variable in any industry because it ensures the delivery of products and services to consumers … profound changes in distribution channels. A number of tools have facilitated online access to information and booking for … retail intermediaries operating in the distribution of tourism. To this end, it highlights metrics from a sample of 50 online …
Persistent link: https://www.econbiz.de/10011450602
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Praxiswissen Online-Marketing : Affiliate- und E-Mail-Marketing, Keyword-Advertising, Online-Werbung, Suchmaschinen-Optimierung ; [mit Web 2.0 und Web-Screencasts]
Lammenett, Erwin - 2009 - 2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003838777
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Extending the scope of hotel client reactions to employee injustice : hotel employer reviews on the Internet
Melián-González, Santiago; Bulchand-Gidumal, Jacques - In: International journal of hospitality management 63 (2017), pp. 93-100
Persistent link: https://www.econbiz.de/10011705784
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Adapting to the Internet : trends in travelers’ use of the Web for trip planning
Xiang, Zheng; Wang, Dan; O'Leary, Joseph T.; … - In: Journal of travel research : a quarterly publication of … 54 (2015) 4, pp. 511-527
Persistent link: https://www.econbiz.de/10011296029
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Assessing global and local interest in eNaira CBDC and cryptocurrency information : implications for financial stability
Ozili, Peterson K. - In: Journal of Internet and Digital Economics 3 (2023) 1/2, pp. 1-17
Purpose This paper investigates the global and local interest in Internet information about cryptocurrency and the Nigeria central bank digital currency, which is also known as eNaira. Design/methodology/approach Granger causality test and GMM coefficient matrix methodologies were used. Findings...
Persistent link: https://www.econbiz.de/10014433780