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Using values to segment virtual consumers on social networking sites

Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645

Persistent link: https://www.econbiz.de/10011534900

A segmentation of adolescent online users and shoppers

Hill, William W.; Beatty, Shraron E.; Walsh, Gianfranco - In: The journal of services marketing 27 (2013) 5, pp. 347-360

Persistent link: https://www.econbiz.de/10010127942

One sail fits all? : a psychographic segmentation of digital pirates

De Corte, Charlotte; Van Kenhove, Patrick - In: Journal of business ethics : JOBE 143 (2017) 3, pp. 441-465

Persistent link: https://www.econbiz.de/10011755180

The effect of offline brand trust and perceived internet confidence on online shopping intention in the integrated multi-channel context

Hahn, Kim Hongyoun; Kim, Jihyoun - In: International journal of retail & distribution management 37 (2009) 2/3, pp. 126-141

Persistent link: https://www.econbiz.de/10009522024

Internet retailing as a marketing strategy

Janssen, Maarten C. W.; Noll, Rob van der - 2005

We analyze the incentives for incumbent bricks-and-mortar firms and newentrants to start an online retail channel in a differentiated goods market. Tothis end we set up a two-stage model where firms first decide whether or notto build the infrastructure necessary to start an online retail...

Persistent link: https://www.econbiz.de/10011343275

Examining online and brick and mortar store channels switching behaviour among Malaysian consumers

Madahi, Abdolrazagh; Sukati, Inda - In: International journal of electronic marketing and … 6 (2014) 2, pp. 128-163

Persistent link: https://www.econbiz.de/10011347646

Investment timing for a dual channel supply chain

Moon, Yongma; Yao, Tao - In: European journal of industrial engineering : EJIE 7 (2013) 2, pp. 148-174

Persistent link: https://www.econbiz.de/10009757509

The effect of search channel elimination on purchase incidence, order size and channel choice

Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64

Persistent link: https://www.econbiz.de/10010370707

Shopping for fun or shopping to buy : is it different online and offline?

Scarpi, Daniele; Pizzi, Gabriele; Visentink, Marco - In: Journal of retailing and consumer services 21 (2014) 3, pp. 258-267

Persistent link: https://www.econbiz.de/10010348760

Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis

Riquelme, Isabel P.; Román, Sergio; Iacobucci, Dawn - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 16-26

Persistent link: https://www.econbiz.de/10011537907

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