Online consumer reviews (OCR) are conceptualized as a specific form of online word-Of-Mouth, gathering both positive and negative information, numerical (ratings) and textual (comments) information, and which are driven by consumers for consumers on Internet plateforms. In this dissertation, we...

Mainly based on banners, online communication is very attractive but consists in a small part of overall advertisement investments. Audience measurement and its qualification are primordial for both sites which want to measure their traffic and performance, and also for announcers who want to...

The evolution of distribution channels evolves towards a complex multi-channel form, through the increasing importance of the Internet. Along this line, consumer online reviews (COR) platforms rise in order to provide information about the quality of products and services. Despite a growing...

Principalement sous forme de bannières, la communication sur Internet offre des possibilités de communication attractives mais ne représente encore qu’une très faible partie des investissements publicitaires tous média considérés. La mesure de l’audience et sa qualification sont...

The purpose of this article is to present a multi-items scale on Web retail service quality. After reviewing the literature on this subject, two studies are presented. The first study is a qualitative one with a literature review and a series of depth individuals interviews and focus groups of...

If we define e-competencies as the competencies developed in order to support the online activity of the organization, there is very few if any research that studies the relation between e-competencies development and firm’s performance.From the resource-based theory we studied empirically...

Secondhand shopping is a growing phenomenon. While secondhand shopping motivations received a lot of attention in marketing literature, consumer reluctance to shop secondhand remains under-Researched, especially in an online context. Yet, the stakes in better understanding this reluctance are...

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...