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Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana - In: International journal of internet marketing and … 9 (2015) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
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Determinants of MSA adoption intentions and usage behaviour of internet savvy and younger consumers : insights from an emerging market
Chadha, Priyanka; Gera, Rajat; Ahuja, Vandana - In: International journal of electronic business : IJEB 17 (2022) 1, pp. 87-107
Persistent link: https://www.econbiz.de/10012798934
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E-marketing and online consumer behavior
Jain, Neha; Ahuja, Vandana; Medury, Yajulu - In: Transcultural marketing for incremental and radical …, (pp. 366-381). 2014
Persistent link: https://www.econbiz.de/10010211692
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The internet of things : new value streams for customers
Wahi, Ashok Kumar; Ahuja, Vandana - In: International journal of information technology and … 16 (2017) 4, pp. 360-375
Persistent link: https://www.econbiz.de/10011891037
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Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika; Alavi, Shirin; Ahuja, Vandana - In: International journal of management practice : IJMP 12 (2019) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
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Effective web management for B2C E-commerce in India
Jain, Neha; Ahuja, Vandana; Medury, Yajulu - In: Metamorphosis : a journal of management research 12 (2013) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10011770660
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An empirical segmentation of users of mobile banking apps
Alavi, Shirin; Ahuja, Vandana - In: Journal of internet commerce 15 (2016) 4, pp. 390-407
Persistent link: https://www.econbiz.de/10011636562