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What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
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Online product reviews and the description-experience gap
Wulff, Dirk U.; Hills, Thomas T.; Hertwig, Ralph - In: Journal of behavioral decision making 28 (2015) 3, pp. 214-223
Persistent link: https://www.econbiz.de/10011405663
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Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman; Han, Jin K.; Im, Il; Jung, Sung In; Lee, … - In: Journal of business research : JBR 142 (2022), pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
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Information and Online Reviews
Loginova, Oksana - 2015
Online review aggregators, such as TripAdvisor, HotelClub and OpenTable help consumers identify the products and services that best match their preferences. The goal of this study is to understand the impact of online review aggregators on firms and consumers. We adopt Salop's circular city...
Persistent link: https://www.econbiz.de/10013026542
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - In: Information economics and policy : IEP 46 (2019), pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
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Personalization of the web interface
Wood, Natalie T. - 2002
Persistent link: https://www.econbiz.de/10002654954
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The effect of individual online reviews on purchase likelihood
Vana, Prasad; Lambrecht, Anja - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
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Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling; Cui, Geng; Zhuang, Mengzhou; Li, Chunyu - In: The journal of consumer marketing 33 (2016) 4, pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
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The unreliability of online review mechanisms
Narciso, M. - In: Journal of consumer policy : consumer issues in law, … 45 (2022) 3, pp. 349-368
Persistent link: https://www.econbiz.de/10013441828
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Does Internet information influence fund investors' purchase intention?
Wang, Ya-hui - In: Review of business & finance studies : RBFS 6 (2015) 2, pp. 11-19
Persistent link: https://www.econbiz.de/10010519882