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Internet
Social Web
20,828
Social web
20,820
Marketingmanagement
16,411
Marketing management
16,351
Online-Marketing
13,268
Internet marketing
13,152
Consumer behaviour
10,538
Konsumentenverhalten
10,498
Relationship marketing
6,053
Beziehungsmarketing
6,046
Marketing
4,425
Electronic Commerce
3,765
Brand management
3,669
Markenführung
3,663
E-commerce
3,493
Customer service
3,477
Deutschland
3,379
Theorie
3,353
Theory
3,351
Germany
3,253
Kundenservice
3,084
Viral marketing
3,054
Virales Marketing
3,049
Online-Handel
3,007
Online retailing
3,003
Social media
2,651
Werbewirkung
2,595
Soziales Netzwerk
2,594
Advertising effects
2,581
USA
2,502
United States
2,444
Werbung
2,429
Social network
2,408
Advertising
2,391
Customer satisfaction
2,215
social media
2,197
Kundenzufriedenheit
2,171
Markenimage
1,953
Brand image
1,938
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513
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2
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Fritz, Wolfgang
12
Sabatini, Fabio
10
Chaffey, Dave
9
Peitz, Martin
9
Bauernschuster, Stefan
8
Falck, Oliver
8
Smith, Michael D.
8
Theobald, Elke
8
Woessmann, Ludger
8
Castronova, Edward
7
Telang, Rahul
7
Ahuja, Vandana
6
Bell, Mark W.
6
Clement, Reiner
6
Danaher, Brett
6
Krishnamurthy, Sandeep
6
Leimeister, Jan Marco
6
Sarracino, Francesco
6
Schreiber, Dirk
6
Wagner, Gert G.
6
Alleman, James H.
5
Anderson, Simon P.
5
Bauer, Hans H.
5
Bliemel, Friedhelm
5
D'Annunzio, Anna
5
Gaudeul, Alexia
5
Goldfarb, Avi
5
Kampmann, Birgit
5
Kerbache, Laoucine
5
Krcmar, Helmut
5
Lambrecht, Anja
5
Lee, Janghyuk
5
Peukert, Christian
5
Roberts, Mary Lou
5
Russo, Antonio
5
Sterne, Jim
5
Wirtz, Bernd W.
5
Albers, Sönke
4
Belleflamme, Paul
4
Charlesworth, Alan
4
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IGI Global
33
Springer Fachmedien Wiesbaden
12
Organisation for Economic Co-operation and Development
4
Weltbank
3
American Marketing Association
2
Bund-Verlag
2
FinanzBuch Verlag
2
National Bureau of Economic Research
2
OECD
2
Springer-Verlag GmbH
2
Universität St. Gallen
2
Agricultural and Applied Economics Association - AAEA
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Annual Conference on Innovation and Communications Law <4., 2012, Turku>
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Campus Verlag
1
Competence Center E-Commerce <Bochum>
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Deutsche Gesellschaft für Personalführung
1
Deutsche Gesellschaft für Personalführung / Arbeitskreis Internationales Personalmanagement
1
Deutsche Gesellschaft für Soziologie / Sektion Wissenschafts- und Technikforschung
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Edition Virgines e.K.
1
European University Institute / Department of Law
1
Europäische Kommission
1
Forum Unternehmer und Wissenschaft <19, 2007, Dresden>
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GeNeMe <2001, Dresden>
1
GeNeMe <2002, Dresden>
1
Gesellschaft zur Erforschung des Markenwesens
1
I-SEMANTICS <6, 2010, Graz>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
Institut für Versicherungswirtschaft <Wien>
1
Inter-American Development Bank
1
International African Institute
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
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SpringerLink / Bücher
24
International journal of internet marketing and advertising : IJIMA
20
Journal of business research : JBR
19
Information systems research : ISR
18
Journal of management information systems : JMIS
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of internet commerce
16
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Telecommunications policy : the international journal of digital economy, data sciences and new media
13
Electronic commerce research
12
International journal of business information systems : IJBIS
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of retailing and consumer services
12
HMD : Praxis der Wirtschaftsinformatik
11
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
CESifo working papers
9
European research studies
9
Information economics and policy : IEP
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Technological forecasting & social change : an international journal
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of electronic marketing and retailing : IJEMR
8
Leitfaden Online-Marketing ; [Bd. 1]
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of technology marketing : IJTMkt
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of global information management : an official publication of the Information Resources Management Association
7
Journal of marketing communications
7
Journal of strategic marketing
7
Management information systems : mis quarterly
7
Marketing letters : a journal of research in marketing
7
Public choice
7
Social-Media-Handbuch : Theorien, Methoden, Modelle
7
Business horizons
6
Discussion papers / CEPR
6
Electronic markets : the international journal on networked business
6
Europäische Hochschulschriften / 5
6
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
6
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ECONIS (ZBW)
2,343
USB Cologne (EcoSocSci)
103
Other ZBW resources
59
EconStor
7
RePEc
7
USB Cologne (business full texts)
6
BASE
1
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1
The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)
Klaus, Philipp
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 443-457
Persistent link: https://www.econbiz.de/10010198163
Saved in:
2
Vacationers and eWOM : who posts, and why, where, and what?
Bronner, Fred
;
Hoog, Robert de
- In:
Journal of travel research : a quarterly publication of …
50
(
2010/11
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10008857497
Saved in:
3
Beiträge zum Einsatz von Benutzermodellen in der elektronischen Produktberatung
Timm, Ulf J.
-
1999
Persistent link: https://www.econbiz.de/10001402002
Saved in:
4
Produktberatungssysteme im Internet : Präferenzmessung zur Kaufunterstützung
Paul, Claudius
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001763423
Saved in:
5
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
Saved in:
6
Customers' expectations for next generation internet banking
Seetharaman, Arumugam
;
Singhal, Saurabh
;
Galdhar, Pankaj
; …
- In:
Journal of information & knowledge management : JIKM
15
(
2016
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011566565
Saved in:
7
Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less
Pulizzi, Joe
-
2014
Persistent link: https://www.econbiz.de/10013469267
Saved in:
8
The role of social media in firms' marketing communication in the Polish market
Mazurek-Łopacińska, Krystyna
;
Sobocińska, Magdalena
- In:
European research studies
25
(
2022
)
3
,
pp. 216-234
Persistent link: https://www.econbiz.de/10013532335
Saved in:
9
The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture
Shiffman, Denise
-
2008
-
1st ed.
Persistent link: https://www.econbiz.de/10003718841
Saved in:
10
Guerrilla marketing on the Internet : the definitive guide from the father of Guerrilla marketing
Levinson, Jay Conrad
;
Meyerson, Mitch
;
Scarborough, …
-
2008
Persistent link: https://www.econbiz.de/10003685340
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