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Subject
All
Internet
Consumer behaviour
83,830
Konsumentenverhalten
81,381
Social Web
20,845
Social web
20,814
Werbung
13,904
Online-Marketing
13,265
Internet marketing
13,149
Advertising
11,377
Theorie
11,144
Theory
10,939
Relationship marketing
10,509
Beziehungsmarketing
10,472
Brand management
9,051
Markenführung
8,997
Werbewirkung
8,038
Advertising effects
7,811
Brand image
7,370
Markenimage
7,343
Online-Handel
6,745
Online retailing
6,731
USA
6,588
United States
6,192
Deutschland
6,054
Customer satisfaction
5,995
Electronic Commerce
5,905
Kundenzufriedenheit
5,827
E-commerce
5,628
Germany
5,281
Markenartikel
4,835
Brand
4,759
Service quality
4,620
Dienstleistungsqualität
4,571
Einzelhandel
4,451
Retail trade
4,385
Marketingmanagement
4,297
Marketing management
4,260
Viral marketing
4,131
Virales Marketing
4,129
Experiment
3,842
Marketing
3,693
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Online availability
All
Undetermined
1,163
Free
831
Type of publication
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Article
2,224
Book / Working Paper
1,451
Journal
5
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All
Article in journal
1,645
Aufsatz in Zeitschrift
1,645
Aufsatz im Buch
326
Book section
326
Graue Literatur
304
Non-commercial literature
304
Working Paper
230
Arbeitspapier
221
research-article
153
Hochschulschrift
126
Thesis
103
Collection of articles of several authors
74
Sammelwerk
74
Aufsatzsammlung
58
Conference paper
36
Konferenzbeitrag
36
Ratgeber
26
Konferenzschrift
24
Guidebook
21
Lehrbuch
19
review-article
17
Dissertation u.a. Prüfungsschriften
16
Conference proceedings
15
Collection of articles written by one author
13
Sammlung
13
Glossar enthalten
12
Glossary included
12
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12
Bibliographie
10
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9
Fallstudie
9
conceptual-paper
9
review
8
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7
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7
viewpoint
7
non-article
6
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5
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5
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5
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English
3,128
German
505
Undetermined
34
French
11
Spanish
4
Russian
3
Finnish
1
Lithuanian
1
Polish
1
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Author
All
Russo, Antonio
12
Bauer, Hans H.
11
D'Annunzio, Anna
11
Sabatini, Fabio
11
Smith, Michael D.
11
Aguiar, Luis
10
Bauernschuster, Stefan
9
Chaffey, Dave
9
Falck, Oliver
9
Fritz, Wolfgang
9
Castronova, Edward
8
Lambrecht, Anja
8
Martens, Bertin
8
Peitz, Martin
8
Schaffner, Sandra
8
Theobald, Elke
8
Woessmann, Ludger
8
Ahuja, Vandana
7
Bell, Mark W.
7
Goldfarb, Avi
7
Morgan, John
7
Regner, Tobias
7
Telang, Rahul
7
Wagner, Gert G.
7
Alleman, James H.
6
Danaher, Brett
6
Dutton, William H.
6
Ghose, Anindya
6
Jin, Ginger Zhe
6
Lee, Janghyuk
6
Leimeister, Jan Marco
6
Molleman, Lucas
6
Rowley, Jennifer
6
Sarracino, Francesco
6
Theobald, Axel
6
Anderson, Simon P.
5
Bliemel, Friedhelm
5
Bourreau, Marc
5
De los Santos, Babur
5
Dellarocas, Chrysanthos
5
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Institution
All
IGI Global
33
Springer Fachmedien Wiesbaden
10
RWI - Leibniz-Institut für Wirtschaftsforschung
7
National Bureau of Economic Research
5
Organisation for Economic Co-operation and Development
4
Weltbank
3
Akademie für Technikfolgenabschätzung in Baden-Württemberg
2
Bund-Verlag
2
C.E.P.R. Discussion Papers
2
EconWPA
2
Erasmus Research Institute of Management
2
FinanzBuch Verlag
2
Fördergesellschaft Marketing an der Universität Augsburg
2
International Telecommunications Society
2
OECD
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Advertising Research Foundation
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Annual Conference on Innovation and Communications Law <4., 2012, Turku>
1
Arbeitsgemeinschaft Media-Analyse
1
Axel-Springer-Verlag
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Berkeley Electronic Press
1
Books on Demand GmbH <Norderstedt>
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Centre for Competition Policy, University of East Anglia
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Department of Economics, Oxford University
1
Deutsche Gesellschaft für Personalführung
1
Deutsche Gesellschaft für Personalführung / Arbeitskreis Internationales Personalmanagement
1
Deutsche Gesellschaft für Soziologie / Sektion Wissenschafts- und Technikforschung
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Dipartimento di Ingegneria Informatica, Automatica e Gestionale "Antonio Ruberti", Facoltà di Ingegneria dell'Informazione Informatica e Statistica
1
Edition Virgines e.K.
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Ekonomski Institut Zagreb
1
European Marketing Academy
1
European University Institute / Department of Economics
1
European University Institute / Department of Law
1
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Published in...
All
Journal of retailing and consumer services
33
Journal of business research : JBR
30
International journal of internet marketing and advertising : IJIMA
26
Journal of internet commerce
26
European Journal of Marketing
23
International journal of business information systems : IJBIS
23
Telecommunications policy : the international journal of digital economy, data sciences and new media
23
Information systems research : ISR
22
Journal of management information systems : JMIS
21
SpringerLink / Bücher
21
Journal of Consumer Marketing
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Electronic commerce research
19
Information economics and policy : IEP
17
International journal of e-business research : an official publication of the Information Resources Management Association
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
CESifo working papers
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Marketing Intelligence & Planning
15
Strategic Direction
15
Global business review
13
International journal of electronic marketing and retailing : IJEMR
13
Journal of Services Marketing
12
Qualitative Market Research: An International Journal
12
European research studies
11
HMD : Praxis der Wirtschaftsinformatik
11
International Journal of Retail & Distribution Management
11
International journal of electronic business
11
International journal of market research : JMRS ; the journal of the Market Research Society
10
International journal of retail & distribution management
10
Journal of global information management : an official publication of the Information Resources Management Association
10
Applied economics letters
9
Discussion paper series / IZA
9
International journal of advertising : the quarterly review of marketing communications
9
International journal of technology marketing : IJTMkt
9
Journal of economic behavior & organization : JEBO
9
Journal of hospitality marketing & management
9
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Source
All
ECONIS (ZBW)
3,275
Other ZBW resources
204
USB Cologne (EcoSocSci)
143
RePEc
29
EconStor
15
BASE
10
USB Cologne (business full texts)
4
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
3
Exploring how consumers cope with online behavioral
advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
Saved in:
4
Improving the effectiveness of
advertising
in Internet social networking
Rejón-Guardia, Francisco
;
Sánchez-Fernández, Juan
; …
-
2012
Persistent link: https://www.econbiz.de/10009488306
Saved in:
5
The impact of
advertising
, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
6
Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua
;
Herzog, Rivka
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
Saved in:
7
Online video advertisement avoidance : can interactivity help?
Hussain, Dildar
;
Lasage, Hélène
- In:
The journal of applied business research
30
(
2014
)
1
,
pp. 43-49
Persistent link: https://www.econbiz.de/10010252121
Saved in:
8
Identification of web user segments based on beliefs about online ads
Nasir, V. Aslihan
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 231-254
Persistent link: https://www.econbiz.de/10011804502
Saved in:
9
Attention spillovers from news to ADS : evidence from an eye-tracking experiment
Simonov, Andrey
;
Valletti, Tommaso M.
;
Veiga, André
-
2023
Persistent link: https://www.econbiz.de/10014226456
Saved in:
10
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
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