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Subject
All
Internet
Online-Marketing
12,455
Internet marketing
12,448
Social Web
6,170
Social web
6,170
Consumer behaviour
4,381
Konsumentenverhalten
4,381
Werbewirkung
2,072
Advertising effects
2,070
Electronic Commerce
1,973
Online retailing
1,936
Online-Handel
1,936
E-commerce
1,882
Viral marketing
1,758
Virales Marketing
1,758
Advertising
1,746
Werbung
1,745
Markenführung
1,570
Brand management
1,569
Beziehungsmarketing
1,537
Relationship marketing
1,536
Marketingmanagement
1,094
Marketing management
1,086
social media
960
Social media
942
Markenimage
907
Brand image
906
Facebook
861
Website
843
Twitter
731
Suchmaschine
700
Search engine
696
Soziales Netzwerk
629
Marketing
564
Social network
558
USA
481
United States
479
Digitalisierung
474
Digitization
446
Brand
441
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273
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734
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2
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81
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63
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60
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3
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1,038
German
88
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10
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2
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2
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All
Sabatini, Fabio
14
Sarracino, Francesco
9
Ahuja, Vandana
6
Theobald, Elke
6
Alleman, James H.
5
D'Annunzio, Anna
5
Goldfarb, Avi
5
Lambrecht, Anja
5
Russo, Antonio
5
Anderson, Simon P.
4
Antoci, Angelo
4
Chaffey, Dave
4
Charlesworth, Alan
4
Fogel, Joshua
4
Friedman, Daniel
4
Fritz, Wolfgang
4
Jha, Chandan Kumar
4
Kamps, Ingo
4
Kodila-Tedika, Oasis
4
Pavenkov, Oleg
4
Rubtcova, Mariia
4
Schetter, Daniel
4
Sodini, Mauro
4
Arcand, Manon
3
Bandyopadhyay, Subir
3
Decarolis, Francesco
3
Dänzler, Stefanie
3
Ellonen, Hanna-Kaisa
3
Ghose, Anindya
3
Greenwood, Jeremy
3
Hofacker, Charles F.
3
Jones, Susan K.
3
Kerner, Martin
3
Lammenett, Erwin
3
Liu, Yong
3
Loginova, Oksana
3
Mantovani, Andrea
3
Marto, Ricardo
3
Mevenkamp, Andreas
3
Molleman, Lucas
3
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IGI Global
7
Springer Fachmedien Wiesbaden
7
Organisation for Economic Co-operation and Development
4
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
OECD
2
Books on Demand GmbH <Norderstedt>
1
Centre de Recherche en Économie et Management (CREM)
1
Department of Communication, University of Teramo
1
Economics and Econometrics Research Institute (EERI)
1
National Bureau of Economic Research
1
Plan.Net-Agenturgruppe für Interaktive Kommunikation <München>
1
Simmons & Simmons <London>
1
Universiteit Antwerpen / Faculteit Toegepaste Economische Wetenschappen
1
Wissenschaftszentrum Berlin für Sozialforschung / Arbeitsgemeinschaft Online-Mediation
1
World Tourism Organization
1
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Published in...
All
Information systems research : ISR
15
International journal of internet marketing and advertising : IJIMA
15
Journal of business research : JBR
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of management information systems : JMIS
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of internet commerce
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of retailing and consumer services
8
Electronic commerce research
7
European research studies
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
SpringerLink / Bücher
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of business information systems : IJBIS
6
Journal of strategic marketing
6
Marketing letters : a journal of research in marketing
6
Technological forecasting & social change : an international journal
6
Electronic markets : the international journal on networked business
5
Information economics and policy : IEP
5
International journal of industrial organization
5
International journal of technology marketing : IJTMkt
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Australasian marketing journal
4
CESifo working papers
4
Discussion papers / CEPR
4
Health marketing quarterly
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail & distribution management
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of hospitality marketing & management
4
Journal of retailing
4
Marketing intelligence & planning
4
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Source
All
ECONIS (ZBW)
1,114
RePEc
11
EconStor
5
USB Cologne (EcoSocSci)
4
Other ZBW resources
4
Showing
1
-
10
of
1,138
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date (newest first)
date (oldest first)
1
Twitter
use related to reality television characters : association with increased marijuana use
Fogel, Joshua
;
Travis, Yosef
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
2
,
pp. 152-161
Persistent link: https://www.econbiz.de/10011687513
Saved in:
2
Will
Facebook
save or destroy social capital? : an empirical investigation into the effect of online interactions on trust and networks
Sabatini, Fabio
;
Sarracino, Francesco
-
2013
sociability. We find that participation in SNSs such as
Facebook
and
Twitter
has a positive effect on face to face interactions …
Persistent link: https://www.econbiz.de/10010222317
Saved in:
3
Tweeting social change : how social media are changing nonprofit advocacy
Guo, Chao
;
Saxton, Gregory D.
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
1
,
pp. 57-79
Persistent link: https://www.econbiz.de/10010251131
Saved in:
4
Are you out there? : internet presence of nonprofit human service organizations
Campbell, David A.
;
Lambright, Kristina T.
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
6
,
pp. 1296-1311
Persistent link: https://www.econbiz.de/10012121926
Saved in:
5
Does the internet cause polarization? : panel survey in Japan
Tanaka, Tatsuo
-
2019
Persistent link: https://www.econbiz.de/10012172639
Saved in:
6
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on
Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
7
Advertising to early trend propagators : evidence from
Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
8
Social media and newsroom production decisions
Cagé, Julia
;
Hervé, Nicolas
;
Mazoyer, Béatrice
-
2022
Persistent link: https://www.econbiz.de/10013260019
Saved in:
9
Testing a conceptual model of
Facebook
brand page communities
Shao, Wei
;
Ross, Mitchell
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
Saved in:
10
Youth and surveillance in the
Facebook
era : policy interventions and social implications
Montgomery, Kathryn C.
- In:
Telecommunications policy : the international journal …
39
(
2015
)
9
,
pp. 771-786
Persistent link: https://www.econbiz.de/10011497767
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