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25
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24
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23
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23
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22
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22
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22
Hudetz, Kai
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Qualitative Market Research: An International Journal
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European research studies
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International Journal of Bank Marketing
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International journal of production research
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1
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
2
COMERCIO ELECTRÓNICO
Castañeda, David Hazael Torres
;
Zavala, Javier Guerra
- In:
Contribuciones a la Economía
(
2012
)
2012-07
medio de la red
Internet
y otras redes de computadoras, más allá de la utilización de las plataformas de comunicación como …
Persistent link: https://www.econbiz.de/10010583771
Saved in:
3
Customer loyalty intentions in broadband
internet
services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of business innovation and research
7
(
2013
)
4
,
pp. 487-503
Persistent link: https://www.econbiz.de/10010212325
Saved in:
4
The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
Saved in:
5
Shopping for fun or shopping to buy : is it different online and offline?
Scarpi, Daniele
;
Pizzi, Gabriele
;
Visentink, Marco
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 258-267
Persistent link: https://www.econbiz.de/10010348760
Saved in:
6
The impact of social media conversations on consumer brand choices
Liu, Yizao
;
Lopez, Rigoberto A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011443998
Saved in:
7
Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
Saved in:
8
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
9
Online reviews as a source of marketing research data : a literature analysis
Tuma, Michael Nche
;
Decker, Reinhold
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 287-316
Persistent link: https://www.econbiz.de/10010394750
Saved in:
10
Innovating and diffusing
Internet
commerce through user engagement : an empirical study of massively multiplayer online games
Hung, Chia-Liang
- In:
Innovation: organization & management : IOM
21
(
2019
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10012258012
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