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Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
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Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika; Alavi, Shirin; Ahuja, Vandana - In: International journal of management practice : IJMP 12 (2019) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
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Key drivers of services website loyalty
Sanz Blas, Silvia; Ruiz Mafe, Carla; Pérez Perez, Isabel - In: The service industries journal 34 (2014) 5, pp. 455-475
Persistent link: https://www.econbiz.de/10010379358
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The influence of a virtual agent on web-users' desire to visit the company : the case of restaurant's web site
Etemad-Sajadi, Reza - In: International journal of quality & reliability management 31 (2014) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10010341326
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"In Web we trust" : establishing strategic trust among online customers
Ceaparu, Irina (contributor) - In: E-Service : new directions in theory and practice, (pp. 90-107). 2002
Persistent link: https://www.econbiz.de/10001813025
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An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
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Cluster analysis of luxury brands on the internet
Geerts, Angy - In: International journal of management and marketing … 6 (2013) 2, pp. 79-92
Persistent link: https://www.econbiz.de/10010195007
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Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael; Wright, Owen; Winzar, Hume - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
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Markenaufbau im Internet : Identifikation und Analyse zentraler Wirkungselemente der Unternehmensidentität im Rahmen der Einstellungsbildung von Online-Shop-Besuchern
Suckow, Christina - 2011
Der Aufbau der Unternehmensmarke findet in der Regel über die Entwicklung und Kommunikation der Unternehmensidentität statt. Christina Suckow identifiziert relevante Elemente, mithilfe derer die Identität reiner E-Brands über die Webseite aufgebaut und transportiert wird. Im Rahmen einer...
Persistent link: https://www.econbiz.de/10014425320