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Internet
Marketing
31,299
Relationship marketing
25,982
Beziehungsmarketing
25,307
Electronic Commerce
23,656
E-commerce
21,040
Einzelhandel
17,706
Consumer behaviour
16,014
Konsumentenverhalten
15,732
Retail trade
15,104
Deutschland
7,580
Theorie
7,398
Theory
7,346
Germany
6,419
Online-Handel
6,404
Online retailing
6,385
Customer satisfaction
6,166
Kundenzufriedenheit
6,038
Marketingmanagement
5,600
Marketing management
5,367
Service quality
4,640
Dienstleistungsqualität
4,596
USA
4,292
Social Web
4,052
Social web
4,049
United States
3,948
Online-Marketing
3,916
Brand management
3,886
Internet marketing
3,886
Markenführung
3,869
Lieferantenmanagement
3,783
Supplier relationship management
3,779
marketing
2,578
Markenimage
2,461
Brand image
2,426
Welt
2,413
Digitalisierung
2,411
Strategisches Management
2,398
World
2,396
Supply chain
2,380
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Free
1,281
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1,258
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2,772
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25
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7
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1,699
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299
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156
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54
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36
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31
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24
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19
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6
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2
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1
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Fritz, Wolfgang
30
Wirtz, Bernd W.
26
Ockenfels, Axel
24
Hudetz, Kai
19
Peitz, Martin
14
Rabinovich, Elliot
14
Waelbroeck, Patrick
14
Bauer, Hans H.
13
Ghose, Anindya
13
Economides, Nicholas
12
Goolsbee, Austan
12
Picot, Arnold
12
Alt, Rainer
11
Krishnamurthy, Sandeep
11
Martens, Bertin
11
Roth, Alvin E.
11
Waldfogel, Joel
11
Clement, Reiner
10
Standing, Craig
10
Welfens, Paul J. J.
10
Zettelmeyer, Florian
10
Albers, Sönke
9
Dedrick, Jason
9
Grether, Mark
9
Khosrowpour, Mehdi
9
Kollmann, Tobias
9
Laaser, Claus-Friedrich
9
Schreiber, Dirk
9
Soltwedel, Rüdiger
9
Baal, Sebastian van
8
Baranes, Edmond
8
Brynjolfsson, Erik
8
Levin, Jonathan
8
Ono, Hiroshi
8
Scheer, August-Wilhelm
8
Zavodny, Madeline
8
Zerdick, Axel
8
Aguiar, Luis
7
Chaffey, Dave
7
Chan, Jason
7
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IGI Global
36
National Bureau of Economic Research
17
OECD
17
Organisation for Economic Co-operation and Development
15
Deutsche Bank <Frankfurt am Main> / Research
13
Europäische Kommission
13
Universität St. Gallen
8
European Communication Council
6
Springer Fachmedien Wiesbaden
6
Edward Elgar Publishing
5
Technische Universität <Braunschweig> / Institut für Marketing
5
ALCATEL-SEL-Stiftung für Technische und Wirtschaftliche Kommunikationsforschung
4
Akademie für Technikfolgenabschätzung in Baden-Württemberg
4
Dänemark / Ministeriet for Videnskab, Teknologi og Udvikling
4
Dänemark / Statistik
4
EconWPA
4
Europäische Kommission / Generaldirektion Informationsgesellschaft
4
International Telecommunications Society
4
Sloan School of Management, Massachusetts Institute of Technology (MIT)
4
Technische Universität Braunschweig / Institut für Marketing
4
UNCTAD
4
Université Paris-Dauphine (Paris IX)
4
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
World Bank Group
4
Deutsches Institut für Urbanistik
3
European Association of Agricultural Economists
3
Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste
3
Federal Reserve Bank of Chicago
3
Friedrich-Ebert-Stiftung
3
Hamburger Forum Medienökonomie
3
Institut für Mittelstandsforschung <Bonn>
3
Institut für Weltwirtschaft
3
International Conference on E-Business <6, 2007, Wuhan>
3
School of Management, Yale University
3
USA / Subcommittee on Commercial and Administrative Law
3
Universität Regensburg / ibi research
3
AMACOM
2
American Marketing Association
2
Ashridge
2
Bertelsmann Stiftung
2
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Published in...
All
SpringerLink / Bücher
44
Marketing Intelligence & Planning
28
Journal of internet commerce
26
Journal of retailing and consumer services
26
Electronic commerce research
24
Gabler Edition Wissenschaft
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Telecommunications policy : the international journal of digital economy, data sciences and new media
21
Industrial Management & Data Systems
20
Springer eBook Collection / Business and Economics
20
Information systems research : ISR
18
NBER working paper series
17
CESifo working papers
16
Journal of Consumer Marketing
16
Journal of business research : JBR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
International journal of business information systems : IJBIS
15
Journal of management information systems : JMIS
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
NBER Working Paper
15
Reihe Electronic Commerce
15
Working paper / National Bureau of Economic Research, Inc.
15
International journal of electronic business
14
Journal of global information management : an official publication of the Information Resources Management Association
14
Economics : digitale Ökonomie und struktureller Wandel
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
International journal of internet marketing and advertising : IJIMA
12
International journal of production research
12
Kom / Kommission der Europäischen Gemeinschaften
12
OECD Digital Economy Papers
12
Technological forecasting & social change : an international journal
12
Ausgewählte Studien des ECC-Handel
11
Electronic markets : EM ; the international journal of electronic commerce and business media
11
Electronic markets : benefits, costs and risks
11
European Journal of Marketing
11
European research studies
11
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of industrial organization
11
International journal of retail & distribution management
11
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Source
All
ECONIS (ZBW)
5,021
USB Cologne (EcoSocSci)
445
Other ZBW resources
249
RePEc
125
USB Cologne (business full texts)
66
EconStor
27
BASE
25
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1
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
Saved in:
3
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
4
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
5
Creating customer repurchase intention in internet retailing : the effects of multiple service events and product type
Cho, Yun Kyung
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 213-222
Persistent link: https://www.econbiz.de/10010469043
Saved in:
6
Service quality and price perceptions by internet retail customers : linking the three stages of service interaction
Cho, Yun Kyung
- In:
Journal of service research : JSR
17
(
2014
)
4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10010432161
Saved in:
7
An examination of trust assurances adopted by top internet retailers : unveiling some critical determinants
Karimov, Farhod P.
;
Brengman, Malaika
- In:
Electronic commerce research
14
(
2014
)
4
,
pp. 459-496
Persistent link: https://www.econbiz.de/10010482287
Saved in:
8
Loyalty programs in e-commerce and their perception by the young adult internet population
Tahal, Radek
- In:
Central European business review : CEBR
3
(
2014
)
2
,
pp. 7-13
Persistent link: https://www.econbiz.de/10010408384
Saved in:
9
Kundenbindung über das Internet : Ergebnisse einer empirischen Studie
Hudetz, Kai
;
Duscha, Andreas
;
Wilke, Kai
-
2004
Persistent link: https://www.econbiz.de/10001962025
Saved in:
10
E-commerce : a platform for integrated
marketing
; case study on U.S. retailing
Schmidt, Inga D.
;
Döbler, Thomas
;
Schenk, Michael
-
2000
Persistent link: https://www.econbiz.de/10001448721
Saved in:
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