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Consumer reviews and social media marketing
Baum, Daniela - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010488091
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User engagement in social media : an individual-level perspective
Weiger, Welf Hermann - 2017
Persistent link: https://www.econbiz.de/10011686891
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel - 2016
Persistent link: https://www.econbiz.de/10011686788
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Mobile applications from a value-in-use perspective and their impact on retailing
Beeck, Ines - 2018
Persistent link: https://www.econbiz.de/10012124601
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The interaction between digital marketing communication and customer loyalty
Merisavo, Marko - 2008
Persistent link: https://www.econbiz.de/10003766169
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Managing brands in the digital era
Gräve, Jan-Frederik - 2019
Persistent link: https://www.econbiz.de/10012103146
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Risk-taking and capital market equilibrium
Nielsen, Lars Tyge - 1985
Persistent link: https://www.econbiz.de/10000884964
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Essays on the theory of choice under uncertainty and strategic interaction
Jullien, Bruno - 1988
Persistent link: https://www.econbiz.de/10000829427
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Generalized expected utility analysis : theory and applications
Neilson, William - 1988
Persistent link: https://www.econbiz.de/10000830507