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Ethics in advertising : exploring the telecommunication industry's employment of ethics in advertisements
Ahmed, Mohammad Ekhlaque; Khan, Marium Mateen - In: Inventi impact: service sector (2017) 3, pp. 132-143
Persistent link: https://www.econbiz.de/10011752726
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News website personalisation : the co-creation of content, audiences and services by online journalists and marketers
Malcorps, Sylvain - In: Journal of media business studies 16 (2019) 3, pp. 230-247
Persistent link: https://www.econbiz.de/10012176988
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Structure and constituents of digital marketing systems
Robul, Yuriy - In: Olsztyn economic journal 15 (2020) 1, pp. 53-62
Persistent link: https://www.econbiz.de/10012221394
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3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti - In: The evolution of business in the cyber age : digital …, (pp. 91-110). 2020
Persistent link: https://www.econbiz.de/10012230043
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Impact of political marketing in digital environment on voters with regard to their age
Stilin, Žarko; Samardžić, Vinko; Šustar, Kristijan - 2020
Persistent link: https://www.econbiz.de/10012601622
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Review of studies on digital transaction platforms in marketing journals
Hänninen, Mikko - In: The international review of retail, distribution and … 30 (2020) 2, pp. 164-192
Persistent link: https://www.econbiz.de/10012209864
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Marketing in the Metaverse : exploring marketing opportunities and potential pitfalls
Wannow, Stefanie; Beck, Chiara - In: Zukunft des Marketings, (pp. 57-76). 2023
, werden als besonders vielversprechend angesehen. Voraussetzung für ein erfolgreiches Metaverse-Marketing sind jedoch ein …Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and …
Persistent link: https://www.econbiz.de/10014516198
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Using social influence processes and psychological factors to measure pervasive adoption of social networking sites : evidence from Pakistan
Jiang, Yushi; Naqvi, Muhammad Hasnain Abbas; Naqvi, … - In: Emerging markets finance & trade : a journal of the … 54 (2018) 13/14/15, pp. 3485-3499
Persistent link: https://www.econbiz.de/10012125861
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Moderating role of credibility and ad liking between online advertisement and consumer buying behavior of university students of Pakistan
Khalid, Rizwan; Tehreemyasmeen - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10012106932
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Search engine optimisation from Pakistan
Ahmed, Irfan; Shahzad, Rana Khurram; Kashif-ur-Rehman; … - In: Asian Academy of Management journal : AAMJ 18 (2014) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10010422081