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1
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8
International journal of market research : JMRS ; the journal of the Market Research Society
7
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7
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5
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5
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5
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4
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4
Business horizons
3
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3
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3
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3
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3
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3
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Qualitative market research : an international journal
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The new rules of social media series
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... für Dummies
2
Advanced digital marketing strategies in a data-driven era
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Asia Pacific journal of marketing and logistics
2
Athens journal of business & economics : AJBE
2
Australasian marketing journal
2
Cogent business & management
2
Developing digital marketing : relationship perspectives
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
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European journal of marketing
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ECONIS (ZBW)
575
USB Cologne (EcoSocSci)
10
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1
Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M.
-
1966
Persistent link: https://www.econbiz.de/10000575188
Saved in:
2
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
Saved in:
3
How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
4
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
5
Journal of Travel & Tourism Marketing special issue on social media : preface
Law, Rob
;
Xiang, Zheng
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009744659
Saved in:
6
Ethical marketing research in the digital age : how can academics and practitioners work together?
Clark, Lillian
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 258-259
Persistent link: https://www.econbiz.de/10010385976
Saved in:
7
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
8
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
9
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
10
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
-
2024
Persistent link: https://www.econbiz.de/10014550866
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