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Markenerfolg durch Persönlichk...
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Internet marketing
Persönlichkeitspsychologie
12,563
Personality psychology
12,286
Markenimage
10,855
Brand image
10,608
Konsumentenverhalten
7,999
Consumer behaviour
7,995
Markenführung
7,049
Brand management
7,046
Brand
3,290
Markenartikel
3,269
Relationship marketing
2,010
Beziehungsmarketing
2,009
Entrepreneurship
1,313
Entrepreneurship approach
1,273
Social Web
1,200
Social web
1,200
Unternehmensgründung
1,181
Deutschland
1,163
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1,159
Emotion
1,148
Germany
1,078
Werbewirkung
1,059
Advertising effects
1,053
Theorie
1,025
Theory
998
USA
997
United States
976
Kognition
971
Online-Marketing
965
Cognition
947
Unternehmenskultur
924
Corporate culture
921
Führungsstil
909
Experiment
906
Leadership style
903
Arbeitsverhalten
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897
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Schivinski, Bruno
7
Vashisht, Devika
7
Okumus, Fevzi
6
Sreejesh, S.
6
Loureiro, Sandra Maria Correia
5
Ranfagni, Silvia
5
Rita, Paulo
5
Aslam, Wajeeha
4
Bilgihan, Anil
4
Dwivedi, Yogesh Kumar
4
Garay Tamajón, Luis Alfonso
4
Guzman, Francisco
4
Hollebeek, Linda D.
4
Johnson, Lester W.
4
Loginova, Oksana
4
Motta, Massimo
4
Nusair, Khaldoon
4
Penta, Antonio
4
Rahman, Zillur
4
Sashittal, Hemant Chaitanya
4
Al-Mamun, Abdullah
3
Augusto, Mário Gomes
3
Azar, Salim L.
3
Bilro, Ricardo Godinho
3
Burmann, Christoph
3
Chakraborty, Uttam
3
Cheung, Man Lai
3
Dodoo, Naa Amponsah
3
Dou, Wenyu
3
Dąbrowski, Dariusz
3
Farhat, Kashif
3
Fernandes, Teresa
3
Gensler, Sonja
3
Groenen, Patrick J. F.
3
Harrigan, Paul
3
Jang, Soocheong
3
Kagie, Martijn
3
Khan, Imran
3
Kian Yeik Koay
3
Kim, Hye-yŏng
3
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EBS Business School
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Haufe-Lexware GmbH & Co. KG
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Journal of business research : JBR
51
International journal of internet marketing and advertising : IJIMA
34
The journal of product & brand management
33
Journal of retailing and consumer services
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
The journal of brand management : an international journal
21
Journal of marketing communications
18
Journal of promotion management : innovations in planning and applied research
17
Cogent business & management
15
International journal of advertising : the review of marketing communications
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Tourism management : research, policies, practice
15
Marketing intelligence & planning
12
Journal of promotion management : JPM
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Tourism management perspectives : TMP
10
International journal of electronic marketing and retailing : IJEMR
9
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
8
Journal of internet commerce
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
Journal of advertising research
7
Business horizons
6
European journal of marketing : EJM
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Journal of electronic commerce research : JECR
6
Journal of strategic marketing
6
Psychology & marketing
6
Young consumers : insight and ideas for responsible marketers
6
International journal of consumer studies
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of fashion marketing and management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Electronic commerce research
4
European journal of marketing
4
Global business review
4
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ECONIS (ZBW)
954
Showing
1
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10
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954
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1
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
3
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
4
Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke
;
Van Hoye, Greet
;
Weijters, Bert
- In:
Journal of vocational behavior
115
(
2019
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012137613
Saved in:
5
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
6
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
7
Brand identity and online self-customisation usefulness perception
He, Hongwei
;
Harris, Lloyd C.
;
Wang, Weiyue
;
Haider, Kamran
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
Saved in:
8
Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 261-270)
.
2019
Persistent link: https://www.econbiz.de/10012221238
Saved in:
9
Exploring the brand personalities of Facebook, YouTube, and LinkedIn
Mutsikiwa, M.
;
Maree, T.
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10012155296
Saved in:
10
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
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