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The handbook of European adver...
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Internet marketing
Werbung
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International journal of advertising : the review of marketing communications
79
International journal of internet marketing and advertising : IJIMA
43
Journal of business research : JBR
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of promotion management : JPM
17
Journal of marketing research : JMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of operational research : EJOR
13
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of marketing research
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Young consumers : insight and ideas for responsible marketers
9
CESifo working papers
8
Electronic commerce research
8
Marketing letters : a journal of research in marketing
8
NBER working paper series
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Journal of internet commerce
7
Technological forecasting & social change : an international journal
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Discussion papers / CEPR
6
Electronic commerce research and applications
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European research studies
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ECONIS (ZBW)
1,757
USB Cologne (EcoSocSci)
5
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1
The handbook of international direct and e-marketing
2001
-
5. ed.
Persistent link: https://www.econbiz.de/10001519188
Saved in:
2
Advertising recall as a measure of advertising effect : 2 papers
1989
Persistent link: https://www.econbiz.de/10000778466
Saved in:
3
Rhetoric and ideology in advertising : a content analytical study of American advertising
Ericsson, Lars O.
;
Ohlsson, Ragnar
;
Tännsjö, Torbjörn
-
1978
Persistent link: https://www.econbiz.de/10000558937
Saved in:
4
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
5
Advertising
Heath, Ray Brian
-
1968
Persistent link: https://www.econbiz.de/10000615396
Saved in:
6
Advertising on the Internet : how to get your message across on the World Wide Web
Barrett, Neil
-
1997
-
1. publ.
Persistent link: https://www.econbiz.de/10000620128
Saved in:
7
Advertising in a multimedia age
Blunden, Brian
(
contributor
);
Blunden, Margot
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000628139
Saved in:
8
Web advertising and marketing
Testerman, Joshua O.
;
Kuegler, Thomas J.
;
Dowling, Paul J.
-
1996
Persistent link: https://www.econbiz.de/10000584151
Saved in:
9
Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
Saved in:
10
Speaking of advertising
Wright, John Sherman
(
ed.
);
Warner, Daniel S.
(
ed.
)
-
1963
Persistent link: https://www.econbiz.de/10000595600
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