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Internet marketing
Relationship marketing
25,107
Beziehungsmarketing
25,106
Konsumentenverhalten
8,749
Consumer behaviour
8,748
Kundenzufriedenheit
5,333
Customer satisfaction
5,331
Dienstleistungsqualität
3,850
Service quality
3,850
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2,559
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2,535
Markenführung
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Deutschland
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Germany
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Lieferantenmanagement
2,179
Supplier relationship management
2,179
Social Web
2,009
Social web
2,009
Marketingmanagement
1,888
Marketing management
1,860
Markenimage
1,851
Brand image
1,848
Electronic Commerce
1,754
E-commerce
1,616
Online-Marketing
1,565
Kundenwert
1,521
Customer value
1,453
Customer integration
1,432
Kundenintegration
1,432
Vertrauen
1,359
Confidence
1,344
Einzelhandel
1,331
Retail trade
1,313
Brand
1,254
Markenartikel
1,241
Online retailing
1,210
Online-Handel
1,210
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Harrigan, Paul
11
Hollebeek, Linda D.
9
Conduit, Jodie
8
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Thaichon, Park
7
Ahuja, Vandana
6
Karjaluoto, Heikki
6
Rita, Paulo
6
Theobald, Elke
6
Alavi, Shirin
5
Bilgihan, Anil
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Rather, Raouf Ahmad
5
Schumann, Jan Hendrik
5
Weaven, Scott
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Carlson, Jamie
4
Grewal, Dhruv
4
Gómez-Suárez, Mónica
4
Hajli, Nick
4
Halligan, Brian
4
Ivens, Björn Sven
4
Johnson, Lester W.
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Ko, Eunju
4
Malthouse, Edward C.
4
Merisavo, Marko
4
Nusair, Khaldoon
4
Okumus, Fevzi
4
Plangger, Kirk
4
Shah, Dharmesh
4
Sohail, M. Sadiq
4
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American Marketing Association
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IGI Global
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Springer Fachmedien Wiesbaden
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Campus Verlag
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AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Galileo Press
1
Haufe-Lexware GmbH & Co. KG
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Projekt Verlag
1
Universität Mannheim
1
Wiley-VCH
1
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Journal of business research : JBR
65
Journal of retailing and consumer services
53
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Industrial marketing management : the international journal for industrial and high-tech firms
24
International journal of electronic marketing and retailing : IJEMR
23
The journal of product & brand management
23
Marketing intelligence & planning
17
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Journal of strategic marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
The journal of brand management : an international journal
14
Business horizons
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Asia Pacific journal of marketing and logistics
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of marketing communications
12
Cogent business & management
11
The service industries journal
11
International journal of business information systems : IJBIS
10
Technological forecasting & social change : an international journal
10
Customer engagement : contemporary issues and challenges
9
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of marketing management : MM
9
SpringerLink / Bücher
9
Journal of marketing
8
Electronic commerce research
7
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of electronic commerce research : JECR
7
Journal of global marketing
7
Tourism management : research, policies, practice
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
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ECONIS (ZBW)
1,535
USB Cologne (EcoSocSci)
1
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1
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10
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1,536
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1
Permission marketing : turning strangers into friends, and friends into customers
Godin, Seth
-
1999
Persistent link: https://www.econbiz.de/10000679592
Saved in:
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1998-: Thousand Oaks, CA : SAGE Publishing
;
1998-2008: …
;
…
-
12.1998 -
Persistent link: https://www.econbiz.de/10000657304
Saved in:
3
Conceptual and operative aspects of e-merchandising
Martínez, Inmaculada J.
;
Aguado, Juan Miguel
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 197-212
Persistent link: https://www.econbiz.de/10003651623
Saved in:
4
Virtuelles Marketing : Erfolgsfaktor der Zukunft
Harms, Fred
;
Ahlert, Dorothee
- In:
Pharmamarketing : gesundheitsökonomische Aspekte einer …
,
(pp. 295-305)
.
2008
Persistent link: https://www.econbiz.de/10003743950
Saved in:
5
The interaction between digital marketing communication and customer loyalty
Merisavo, Marko
-
2008
Persistent link: https://www.econbiz.de/10003766169
Saved in:
6
The interaction between digital marketing communication and customer loyalty : an integrative model and research propositions
Merisavo, Marko
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003769108
Saved in:
7
Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali
- In:
Contemporary research in e-branding
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003778168
Saved in:
8
Enhancing information management through data mining analytics to increase product sales in an e-commerce platform
Kudyba, Stephan
;
Lawrence, Kenneth
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 97-104
Persistent link: https://www.econbiz.de/10003781008
Saved in:
9
The role of e-sellers' overall reputation on trust formation, purchase intention and purchase satisfaction : a developing country perspective
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 105-134
Persistent link: https://www.econbiz.de/10003781018
Saved in:
10
Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya
;
Watt, James
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 150-175
Persistent link: https://www.econbiz.de/10003781049
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