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~subject:"Internet marketing"
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Internet marketing
Beziehungsmarketing
25,053
Relationship marketing
25,030
Internet
19,761
Konsumentenverhalten
11,604
Consumer behaviour
11,591
Deutschland
8,754
Electronic Commerce
8,475
Germany
7,431
Marketing
7,112
Theorie
7,107
Theory
7,032
E-commerce
6,510
Kundenzufriedenheit
5,534
Customer satisfaction
5,530
Dienstleistungsqualität
4,127
Service quality
4,118
Marketingmanagement
4,026
Unternehmen
3,868
Social Web
3,688
Social web
3,685
Markenführung
3,637
Brand management
3,633
Marketing management
3,571
Online-Marketing
3,492
USA
2,724
Lieferantenmanagement
2,652
Supplier relationship management
2,651
Online-Handel
2,574
Online retailing
2,570
Kundenmanagement
2,555
Informationstechnik
2,515
United States
2,458
Welt
2,296
Markenimage
2,276
World
2,260
Brand image
2,143
Strategisches Management
2,069
Einzelhandel
1,850
Markenartikel
1,823
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Undetermined
1,455
Free
466
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Article
2,062
Book / Working Paper
1,299
Journal
6
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Article in journal
1,839
Aufsatz in Zeitschrift
1,839
Aufsatz im Buch
209
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Sammelwerk
116
Ratgeber
115
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110
Graue Literatur
109
Non-commercial literature
109
Hochschulschrift
108
Aufsatzsammlung
93
Lehrbuch
69
Arbeitspapier
68
Working Paper
68
Thesis
66
Textbook
51
Case study
41
Fallstudie
41
Conference paper
30
Konferenzbeitrag
30
Konferenzschrift
22
Glossar enthalten
20
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20
Handbook
19
Handbuch
19
Bibliographie
12
Conference proceedings
10
Collection of articles written by one author
9
Sammlung
9
Amtsdruckschrift
5
Bibliografie enthalten
5
Bibliography included
5
Government document
5
Accompanied by computer file
3
Bibliografie
3
Einführung
3
Elektronischer Datenträger als Beilage
3
Festschrift
3
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2
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English
2,848
German
518
French
2
Polish
2
Russian
2
Spanish
2
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Kreutzer, Ralf T.
25
Lammenett, Erwin
16
Chaffey, Dave
15
Kollmann, Tobias
13
Harrigan, Paul
11
Schwarz, Torsten
11
Ahuja, Vandana
10
Scott, David Meerman
10
Dwivedi, Yogesh Kumar
9
Fritz, Wolfgang
9
Hollebeek, Linda D.
9
Olbrich, Rainer
9
Strauss, Judy
9
Wirtz, Bernd W.
9
Karjaluoto, Heikki
8
Ratten, Vanessa
8
Beilharz, Felix
7
Charlesworth, Alan
7
Conduit, Jodie
7
Frost, Raymond
7
Grewal, Dhruv
7
Kumar, Vikas
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Schultz, Carsten D.
7
Spann, Martin
7
Thaichon, Park
7
Theobald, Elke
7
Alavi, Shirin
6
Bandyopadhyay, Subir
6
Bauer, Hans H.
6
Ghose, Anindya
6
Hajli, Nick
6
Holland, Heinrich
6
Holsing, Christian
6
Okazaki, Shintaro
6
Ozuem, Wilson
6
Rita, Paulo
6
Schumann, Jan Hendrik
6
Tuten, Tracy L.
6
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Springer Fachmedien Wiesbaden
46
IGI Global
11
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
Springer Gabler <Firma>
7
Wiley-VCH
6
American Marketing Association
5
MITP Verlags-GmbH & Co. KG
5
Campus Verlag
4
Information Resources Management Association
4
Organisation for Economic Co-operation and Development
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
Books on Demand GmbH <Norderstedt>
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Springer International Publishing
3
Nomos Verlagsgesellschaft
2
OECD
2
RWTH Aachen
2
Rheinwerk Verlag
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Berliner Wissenschafts-Verlag
1
Bundesanzeiger Verlag
1
EBS Business School
1
Econ Verlag
1
Fachhochschule Reutlingen / European School of Business
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Frankreich / Section des Activités Économiques
1
Friedrich-Schiller-Universität Jena
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Galileo Press
1
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Published in...
All
Journal of business research : JBR
82
SpringerLink / Bücher
80
Journal of retailing and consumer services
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
International journal of electronic marketing and retailing : IJEMR
31
Industrial marketing management : the international journal for industrial and high-tech firms
27
Springer eBook Collection
27
Journal of internet commerce
26
The journal of product & brand management
26
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
22
Marketing intelligence & planning
22
Journal of strategic marketing
21
Business horizons
20
Journal of promotion management : innovations in planning and applied research
20
Information systems research : ISR
19
Journal of management information systems : JMIS
19
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of marketing communications
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Technological forecasting & social change : an international journal
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of business information systems : IJBIS
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Asia Pacific journal of marketing and logistics
15
International journal of technology marketing : IJTMkt
15
Journal of the Academy of Marketing Science
15
Lehrbuch
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
14
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
14
Journal of marketing
14
Premier reference source
14
Electronic commerce research
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
The service industries journal
13
International journal of electronic commerce : IJEC
12
The journal of brand management : an international journal
12
essentials
12
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Source
All
ECONIS (ZBW)
3,273
USB Cologne (EcoSocSci)
93
BASE
1
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1
International e-business marketing
Fletcher, Richard
;
Bell, Jim
;
McNaughton, Rod B.
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004797780
Saved in:
2
eMarketing eXcellence : planning and optimizing your digital marketing
Chaffey, Dave
;
Smith, Paul R.
-
2008
-
3. ed
Persistent link: https://www.econbiz.de/10004907941
Saved in:
3
BrandDigital : simple ways top brands succeed in the digital world
Adamson, Allen P.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004911540
Saved in:
4
Internet
marketing : integrating online and offline strategies
Roberts, Mary Lou
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004889003
Saved in:
5
Planning, developing, and marketing successful Web sites
Miletsky, Jason I.
-
2002
Persistent link: https://www.econbiz.de/10004778848
Saved in:
6
Online-Marketing : Grundlagen der Absatzpolitik in der Net Economy
Kollmann, Tobias
-
2013
-
2., aktualisierte und überarb. Aufl.
Persistent link: https://www.econbiz.de/10009757582
Saved in:
7
Marketing the e-Business
Harris, Lisa
;
Dennis, Charles
-
2002
Persistent link: https://www.econbiz.de/10001665188
Saved in:
8
Online-Marketing : Grundlagen der Absatzpolitik in der Net Economy
Kollmann, Tobias
-
2007
Persistent link: https://www.econbiz.de/10003476517
Saved in:
9
Online-Marketing : Grundlagen der Absatzpolitik in der Net Economy
Kollmann, Tobias
-
2013
-
2., aktualisierte und überarbeitete Auflage
elektronischen Absatz; 1.2.1
Internet
; 1.2.2 Mobilfunk; 1.2.3 Interaktives Fernsehen; 1.3 Kommunikationsaspekte im elektronischen …
Persistent link: https://www.econbiz.de/10012670574
Saved in:
10
Startup.com
Nokes, Sebastian
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004731671
Saved in:
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