, werden als besonders vielversprechend angesehen. Voraussetzung für ein erfolgreiches Metaverse-Marketing sind jedoch ein …Companies from diverse industries, such as gaming, travel, and retail, have started to explore emerging marketing … is still in its infancy, we aim to contribute to a better understanding of Metaverse marketing and its opportunities and …

ENGLISH ABSTRACT: The objective of this specific research report is to analyse the internet marketing function within …). An in-depth literature review is conducted to analyse the marketing function in general, afterwhich an analysis in terms … of production and services organisation is discussed. Here, the focus is on the 4 P and 7 P marketing mix theories of …

The research study provides an overview of the deployment of marketing by architectural practices in the Western Cape … bans, make marketing an increasingly important competitive tool for architectural service providers in South Africa … still reluctant to engage in marketing activities to promote their firms, remaining largely reactive and preserving a myopic …

working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …

's performance. The second essay employs consumer search and quality signaling theories from information systems, marketing, and …