Although product advertising has been widely studied and understood in relation to the consumer’s purchase decision …, advertising may also have unintended but important societal and economic consequences. In this paper, we examine a public health … regulations on direct-to-consumer television advertising for prescription drugs in 1997, ED drug makers have consistently been top …

superior firm enters the agreement only if it results in a large enough increase in demand for advertising space at the … share, the agreement is beneficial for the inferior firm, as the later firm's additional revenues from a higher advertising …' interests and to be detrimental to users' welfare. -- Search engine ; two-sided market ; advertising ; strategic complements …

superior firm enters the agreement only if it results in a large enough increase in demand for advertising space at the … share the agreement is beneficial for the inferior firm as the later firm's additional revenues from a higher advertising …

market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

intensifies price competition. However, a profit-maximizing search engine imposes a distortion by charging too high an advertising …

market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target …