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Bleier, Alexander; Eisenbeiß, Maik - In: Journal of retailing 91 (2015) 3, pp. 390-409

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The economics of advertising and privacy

Tucker, Catherine - In: International journal of industrial organization 30 (2012) 3, pp. 326-329

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Technological advancements and social challenges for one-to-one marketing

Fowler, Danielle; Pitta, Dennis; Leventhal, Richard C. - In: The journal of consumer marketing 30 (2013) 6, pp. 509-516

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A framework for the e-discovery of social media content in the United States

Sipior, Janice C.; Ward, Burke T.; Volonino, Linda; … - In: Information systems management 30 (2013) 4, pp. 352-358

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Inducing customers to try new goods

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The impact of privacy policy on the auction market for online display advertising

Johnson, Garrett - 2013

consumers and prompted privacy concerns among consumers and regulators. This paper estimates the financial impact of privacy …-price bidders operate concurrently. I develop new techniques to analyze these hybrid auctions. I consider three privacy policies …

Persistent link: https://www.econbiz.de/10010250694