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Internet marketing
Werbung
13,739
Advertising
9,674
Werbewirkung
3,737
Advertising effects
3,683
Konsumentenverhalten
2,825
Consumer behaviour
2,819
Online-Marketing
1,748
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1,358
Theory
1,327
Deutschland
928
USA
908
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788
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756
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724
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720
advertising
636
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632
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613
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532
Social web
531
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475
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457
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457
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444
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433
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418
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398
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343
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336
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330
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313
Competition
296
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296
Öffentlichkeitsarbeit
282
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277
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Internet
271
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267
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Jerath, Kinshuk
12
Wilbur, Kenneth C.
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Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Choi, Yung Kyun
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Rozendaal, Esther
7
Voorveld, Hilde
7
Bellman, Steven
6
Calvano, Emilio
6
Cho, Chang-Hoan
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
Kumar, Subodha
6
Shin, Woochoel
6
Alleman, James H.
5
Arora, Taanika
5
Athey, Susan
5
Balseiro, Santiago R.
5
Boerman, Sophie C.
5
Campbell, Colin L.
5
Chintagunta, Pradeep K.
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Fridgeirsdottir, Kristin
5
Goldfarb, Avi
5
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5
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7
Springer Fachmedien Wiesbaden
4
American Marketing Association
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IGI Global
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
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Association of National Advertisers
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
European Advertising Academy
1
Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
International Electronic Publishing Research Centre
1
Nordic Council of Ministers
1
OECD
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Pira International
1
Point-of-Purachse Advertising Institute
1
Special Libraries Association
1
The Council of State Governments
1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
Universität Bremen
1
Universität Hamburg
1
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International journal of advertising : the review of marketing communications
79
International journal of internet marketing and advertising : IJIMA
43
Journal of business research : JBR
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing communications
38
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of promotion management : JPM
17
Journal of marketing research : JMR
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Journal of marketing
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Marketing science
9
CESifo working papers
8
Electronic commerce research
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Young consumers : insight and ideas for responsible marketers
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Journal of internet commerce
7
NBER working paper series
7
Technological forecasting & social change : an international journal
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Discussion papers / CEPR
6
Electronic commerce research and applications
6
European research studies
6
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ECONIS (ZBW)
1,738
USB Cologne (EcoSocSci)
5
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1
Advertising
Wright, John Sherman
;
Winter, Willis L.
;
Zeigler, …
-
1982
-
5. ed
Persistent link: https://www.econbiz.de/10000077534
Saved in:
2
Advertising
Norris, James S.
-
1980
-
2. ed
Persistent link: https://www.econbiz.de/10000048782
Saved in:
3
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
4
Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
Saved in:
5
Advertising recall as a measure of advertising effect : 2 papers
1989
Persistent link: https://www.econbiz.de/10000778466
Saved in:
6
Victorian advertisements
Vries, Leonard de
-
1968
Persistent link: https://www.econbiz.de/10000658405
Saved in:
7
Advertising in a multimedia age
Blunden, Brian
(
contributor
);
Blunden, Margot
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000628139
Saved in:
8
Advertising
Heath, Ray Brian
-
1968
Persistent link: https://www.econbiz.de/10000615396
Saved in:
9
Advertising on the Internet : how to get your message across on the World Wide Web
Barrett, Neil
-
1997
-
1. publ.
Persistent link: https://www.econbiz.de/10000620128
Saved in:
10
Rhetoric and ideology in advertising : a content analytical study of American advertising
Ericsson, Lars O.
;
Ohlsson, Ragnar
;
Tännsjö, Torbjörn
-
1978
Persistent link: https://www.econbiz.de/10000558937
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