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Kumar, Vikas - In: Marketing intelligence & planning 40 (2022) 7, pp. 898-913

Persistent link: https://www.econbiz.de/10013393592

Kumar, Vikas; Mittal, Saurabh - In: International journal of business innovation and … 21 (2020) 4, pp. 523-539

Persistent link: https://www.econbiz.de/10012199558

Hsu, Chia-Lin; Chen, Mu-Chen; Kumar, Vikas - In: Total quality management & business excellence : an … 29 (2018) 2, pp. 161-184

Persistent link: https://www.econbiz.de/10011854048

Kumar, Vikas; Nanda, Pooja - In: International journal of business information systems : … 44 (2023) 2, pp. 268-284

Persistent link: https://www.econbiz.de/10014437141

Nanda, Pooja; Kumar, Vikas - In: International journal of technology, policy and … 23 (2023) 4, pp. 372-386

Persistent link: https://www.econbiz.de/10014426741

Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338

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Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of business information systems : … 37 (2021) 2, pp. 246-262

Persistent link: https://www.econbiz.de/10012596507

Kumar, Vikas; Kaushal, Vikrant; Shashi - In: Journal of retailing and consumer services 71 (2023), pp. 1-8

Persistent link: https://www.econbiz.de/10014253572

Mittal, Saurabh; Kumar, Vikas - In: International journal of electronic marketing and … 13 (2022) 2, pp. 190-205

Persistent link: https://www.econbiz.de/10013255653

Kumar, Vikas; Khan, Imran; Fatma, Mobin; Singh, Amrinder - In: Journal of consumer marketing 39 (2022) 1, pp. 121-132

Persistent link: https://www.econbiz.de/10013165321