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~subject:"Internet marketing"
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Internet marketing
Advertising
37
Werbung
36
Consumer behaviour
32
Konsumentenverhalten
32
Advertising effects
27
Werbewirkung
27
Kreativität
12
Creativity
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Brand image
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Markenimage
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Einzelhandel
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Marketing
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Retail trade
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Brand
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Brand management
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Markenartikel
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Markenführung
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Customer satisfaction
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Kundenzufriedenheit
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Beziehungsmarketing
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Kommunikation
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Psychology of advertising
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Relationship marketing
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Werbepsychologie
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Advertising planning
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Experiment
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Marketing management
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Marketingmanagement
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Online-Marketing
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Public relations
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Schweden
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Sweden
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Viral marketing
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Virales Marketing
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Werbeplanung
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Öffentlichkeitsarbeit
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Dahlén, Micael
3
Rosengren, Sara
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Colliander, Jonas
1
Eisend, Martin
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Fransen, Marieke L.
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Hudders, Liselot
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Noort, Guda van
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Rauwers, Fabiënne
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European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
1
Journal of advertising research
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ECONIS (ZBW)
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Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
2
Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas
;
Dahlén, Micael
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
Saved in:
3
The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne
;
Remmelswaal, Paola
;
Fransen, Marieke L.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
Saved in:
4
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
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