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Beyond virtuality : from engagement platforms to engagement ecosystems

Breidbach, Christoph F.; Brodie, Roderick J.; … - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 592-611

Persistent link: https://www.econbiz.de/10010526466

Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?

Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883

Persistent link: https://www.econbiz.de/10012203378

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

Negative customer brand engagement : an overview of conceptual and blog-based findings

Juric, Biljana; Smith, Sandra D.; Wilks, George - In: Customer engagement : contemporary issues and challenges, (pp. 278-294). 2016

Persistent link: https://www.econbiz.de/10011430779

The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities

Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70

Persistent link: https://www.econbiz.de/10011478717

Evidence that user-generated content that produces engagement increases purchase behaviours

Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444

Persistent link: https://www.econbiz.de/10011483103

The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media

Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468

Persistent link: https://www.econbiz.de/10011483105

Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement

Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525

Persistent link: https://www.econbiz.de/10011483111

Online customer engagement : creating social environments through brand community constellations

Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806

Persistent link: https://www.econbiz.de/10011503583

Introducing branded communities in sport for building strong brand relations in social media

Popp, Bastian; Woratschek, Herbert - In: Sport management review 19 (2016) 2, pp. 183-197

Persistent link: https://www.econbiz.de/10011475594

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