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The comparative performance of online referral channels in e-commerce

Duan, Wenjing; Zhang, Jie Jennifer - In: Journal of management information systems : JMIS 38 (2021) 3, pp. 828-854

Persistent link: https://www.econbiz.de/10012804178

Attribution modelling in digital advertising for e-commerce

Alexandrovskiy, Sergey; Trundova, Olga - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 19-37

Persistent link: https://www.econbiz.de/10013041198

E-commerce customer attraction : digital marketing techniques, evolution and dynamics across firms

Ponzoa, José M.; Erdmann, Anett - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 697-715

Persistent link: https://www.econbiz.de/10012549625

E-commerce purchasing behaviour and the level of consumers' income in Poland and Great Britain

Szalonka, Katarzyna; Sadowa, Agnieszka; Wicka, Aleksandra; … - In: European research studies 23 (2020) 6, pp. 552-568

Persistent link: https://www.econbiz.de/10012510375

Stuck online : when online engagement gets in the way of offline sales

Bar-Gill, Sagit; Reichman, Shachar - In: MIS quarterly 45 (2021) 2, pp. 755-788

Persistent link: https://www.econbiz.de/10012631381

A review of studies on virtual layout and atmospherics : potential applications to the fashion industry

Roberts, Jenniefer; Grassi, Alessia - In: The international review of retail, distribution and … 31 (2021) 4, pp. 432-456

Persistent link: https://www.econbiz.de/10012609704

Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing

Stefko, Robert; Bacik, Radovan; Fedorko, Richard; … - In: Oeconomia Copernicana 13 (2022) 1, pp. 181-223

Persistent link: https://www.econbiz.de/10013255852

Creating and detecting fake reviews of online products

Salminen, Joni; Kandpal, Chandrashekhar; Kamel, Ahmed … - In: Journal of retailing and consumer services 64 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013209474

Web analytics applications, opportunities and challenges to online retail in India

Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of services and operations … 41 (2022) 4, pp. 463-485

Persistent link: https://www.econbiz.de/10013257550

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

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