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The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences

Kowatsch, Tobias; Maass, Wolfgang; Fleisch, Elgar - In: International journal of internet marketing and … 6 (2011) 3, pp. 226-243

Persistent link: https://www.econbiz.de/10008907875

Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT, TAM and TPB

Agag, Gomaa M.; Khashan, Mohamed A.; ElGayaar, Mohammed H. - In: Journal of customer behaviour 18 (2019) 2, pp. 101-130

Persistent link: https://www.econbiz.de/10012257454

Follow the leader : understanding young adults' intentions to follow brands on Facebook

Logan, Kelty - In: International journal of internet marketing and … 10 (2016) 3, pp. 152-170

Persistent link: https://www.econbiz.de/10011665136

Online social anxiety and mobile instant messaging adoption and continuance usage intention : how does it relate to social, technical, and mobility factors?

Chen, Charlie C.; Lou, Shanshan; Laddawan Kaewkitipong - In: Cogent business & management 9 (2022) 1, pp. 1-17

The rise in MIM apps usage have resulted in increased interruptions to people daily social life, causing distractions and online social anxiety. The purpose of this study is to investigate the influence of social, technical, and mobility factors on social anxiety, as well as the initial and...

Persistent link: https://www.econbiz.de/10014441948

Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking

Basoeki, Jonathan Bagus Pradhana; Agus, Anna Amalyah - In: The South East Asian journal of management 17 (2023) 2, pp. 50-73

Persistent link: https://www.econbiz.de/10014429032

Mobile advertising : a review of the literature

Billore, Aditya; Sadh, Ashish - In: The marketing review 15 (2015) 2, pp. 161-183

Persistent link: https://www.econbiz.de/10011504713

Consumer attitudes toward the adoption of mobile marketing in Namibia

Maseke, Bernardus Franco - In: International journal of markets and business systems 4 (2020) 1, pp. 42-80

Persistent link: https://www.econbiz.de/10012253763

Exploring the continuance intention of social networking websites : an empirical research

Hsu, Chia-lin; Yu, Chih-ching; Wu, Cou-chen - In: Information systems and e-business management : ISeB 12 (2014) 2, pp. 139-163

Persistent link: https://www.econbiz.de/10010356987

Managing job applications online : integrating website informativeness and compatibility in theory of planned behaviour and technology acceptance model

Parikh, Abhishek; Patel, Jayesh D.; Jaiswal, Anand Kumar - In: Decision : official journal of Indian Institute of … 48 (2021) 1, pp. 97-113

Persistent link: https://www.econbiz.de/10012585014

Technology adoption factors in the digitization of popular culture : analyzing the online gambling market

Scott, Stephanie; Hughes, Paul; Hodgkinson, Ian; Kraus, … - In: Technological forecasting & social change : an … 148 (2019), pp. 1-10

Persistent link: https://www.econbiz.de/10012228610

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