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Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies
Sestino, Andrea; Guido, Gianluigi; Peluso, Alessandro M. - 2022
Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The … different contexts: art, music, and fashion. By exploring the key behavioral variables that underlie consumers’ intentions to …
Persistent link: https://www.econbiz.de/10013270846
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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.; Ball, Joan P.; Rubin, Daniel; Fuxman, … - In: Journal of marketing communications 28 (2022) 8, pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
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Brand public
Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
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Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku - In: International journal of internet marketing and … 15 (2021) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND … New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND … -- 12. The Future of Fashion Marketing. . …
Persistent link: https://www.econbiz.de/10013504664
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter … 2: Fashioning the future generation: Generation Z Indian consumers’ attitudes towards Western and Indian Fashion …
Persistent link: https://www.econbiz.de/10013504679
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Brands, community and style : exploring linking value in fashion blogging
Pihl, Christopher - In: Journal of fashion marketing and management 18 (2014) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10010259200
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As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina; Turunen, Linda Lisa Maria - In: The journal of product & brand management 25 (2016) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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Online behaviour of luxury fashion brand advocates
Parrott, Guy; Danbury, Annie; Kanthavanich, Poramate - In: Journal of fashion marketing and management 19 (2015) 4, pp. 360-383
Persistent link: https://www.econbiz.de/10011502872