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Estudio del engagement como fa...
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Internet marketing
Engagement
677
engagement
458
Social Web
155
Social web
155
Consumer behaviour
154
Leistungsmotivation
153
Work motivation
153
Konsumentenverhalten
152
Beziehungsmarketing
113
Relationship marketing
113
Online-Marketing
109
Job satisfaction
89
Arbeitszufriedenheit
83
Markenführung
66
Brand management
65
recursos humanos
59
Human Resource Management
54
Employee retention
53
Mitarbeiterbindung
53
Arbeitsverhalten
52
Leadership
52
Personalmanagement
52
Work behaviour
52
Corporate social responsibility
50
Corporate Social Responsibility
47
Social media
47
Customer integration
45
Kundenintegration
45
Motivation
43
social media
43
Confidence
42
Vertrauen
42
Brand image
40
Führungsstil
40
Markenimage
40
Leadership style
39
Recursos Humanos
34
Personalführung
33
Stakeholder
32
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108
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English
109
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Bonilla Quijada, María del Rocío
4
Calder, Bobby J.
2
Del Olmo Arriaga, Josep Lluis
2
Hamari, Juho
2
Hollebeek, Linda D.
2
Malthouse, Edward C.
2
Tugores Ques, Juan
2
Viglia, Giampaolo
2
Weaven, Scott
2
Wong, Amy
2
Abubakari, Aidatu
1
Abuljadail, Mohammad
1
Adel, Riham
1
Adomaviciute-Sakalauske, Karina
1
Aeschlimann, Lea
1
Ahmad, Alaeddin Mohammad Khalaf
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alarcón-Urbistondo, Pilar
1
Amer, Beverly
1
Amer, T. S.
1
Anaza, Nwamaka A.
1
Andreu Domingo, David
1
Angelini, Antonella
1
Anselmsson, Johan
1
Araujo, Theo
1
Arroyo, Pilar
1
Asare, Charles
1
Ashraf, Abdul R.
1
Awad, Manar
1
Ayodele, Ivett
1
Azer, Jaylan
1
Azhari, Abdullah
1
Añó Sanz, Vicente
1
Baldus, Brian J.
1
Banerjee, Snehasish
1
Bapna, Ravi
1
Barbosa, Maria de Lourdes de Azevedo
1
Barzilay, Ohad
1
Beewah Ooi
1
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Journal of business research : JBR
11
International journal of advertising : the review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing communications
4
Journal of marketing for higher education
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
Corporate communications : an international journal
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International review on public and non-profit marketing
2
Journal of global fashion marketing : JGfM
2
Journal of internet commerce
2
Journal of marketing management : MM
2
Journal of marketing research
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Psychology & marketing
2
Services marketing quarterly
2
The journal of brand management : an international journal
2
Administrative Sciences : open access journal
1
Australasian marketing journal
1
Electronic commerce research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
EuroMed journal of business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology & tourism
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of business environment : IJBE
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of services and standards
1
International journal of services technology and management
1
International journal of technology marketing : IJTMkt
1
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ECONIS (ZBW)
109
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1
Narrative-transportation storylines in luxury brand advertising : motivating consumer
engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
2
Connecting with and converting shoppers into customers : investigating the role of regulatory fit in the online customer's decision-making process
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 13-25
Persistent link: https://www.econbiz.de/10011422768
Saved in:
3
Egyptian consumers' perception of social media as health information source
Adel, Riham
- In:
Journal of management research
7
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011302986
Saved in:
4
Does successful social media marketing affect brand value? : an empirical investigation
Koch, Stefan
;
Dikmen, Asli
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011312103
Saved in:
5
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
6
I (heart) social ventures : identification and social media
engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
Saved in:
7
Evidence that user-generated content that produces
engagement
increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
8
Social media monitoring : paradigm shift in CRM
Thute, Charudatta
- In:
International journal of electronic customer …
7
(
2013
)
3/4
,
pp. 231-238
Persistent link: https://www.econbiz.de/10010396369
Saved in:
9
Reviewer online
engagement
: the role of rank, well-being, and market helping behavior
Mosteller, Jill
;
Mathwick, Charla
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 464-474
Persistent link: https://www.econbiz.de/10010459760
Saved in:
10
Facebook as a destination marketing tool : evidence from Italian regional destination management organizations
Mariani, Marcello M.
;
Di Felice, Marco
;
Mura, Matteo
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 321-343
Persistent link: https://www.econbiz.de/10011452099
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