Facebook as a destination marketing tool : evidence from Italian regional destination management organizations
Marcello M. Mariani, Marco Di Felice, Matteo Mura
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Mariani, Marcello M. ; Di Felice, Marco ; Mura, Matteo |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 54.2016, p. 321-343
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| Subject: | Social media | Facebook | Big data | Destination Management Organizations | Engagement | Destination marketing | Italian regions | Social Web | Social web | Tourismusmarketing | Tourism marketing | Italien | Italy | Destinationsmanagement | Destination management | Online-Marketing | Internet marketing | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2015.12.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011452099