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~subject:"Internet marketing"
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Internet marketing
Markenführung
16,964
Brand management
16,958
Marketingmanagement
16,086
Marketing management
16,077
Consumer behaviour
9,345
Konsumentenverhalten
9,343
Markenimage
7,092
Brand image
7,011
Brand
5,263
Markenartikel
5,234
Relationship marketing
4,104
Beziehungsmarketing
4,103
Marketing
3,721
Theorie
2,944
Theory
2,944
Deutschland
2,556
Germany
2,528
Online-Marketing
2,511
Social Web
2,268
Social web
2,267
USA
2,178
United States
2,142
Gasoline
1,805
Benzin
1,694
Werbewirkung
1,479
Advertising effects
1,469
Strategisches Management
1,334
Internationales Marketing
1,270
International marketing
1,260
Werbung
1,252
Advertising
1,195
Unternehmenserfolg
1,173
Firm performance
1,168
Markenpolitik
1,155
Innovation
1,153
Strategic management
1,078
Einzelhandel
1,053
Retail trade
1,042
Luxusgüter
932
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1,281
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320
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1,916
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539
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1,644
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1,644
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Ratgeber
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30
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26
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21
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19
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19
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16
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15
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10
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3
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English
2,292
German
161
Polish
4
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Ko, Eunju
10
Loureiro, Sandra Maria Correia
10
Chaffey, Dave
8
Karjaluoto, Heikki
8
Ozuem, Wilson
8
Dwivedi, Yogesh Kumar
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Rahman, Zillur
7
Rita, Paulo
7
Smith, Katherine Taken
7
Theobald, Elke
7
Khan, Imran
6
Kumar, Vikas
6
Michaelidou, Nina
6
Pauwels, Koen
6
Pelsmacker, Patrick de
6
Sohail, M. Sadiq
6
Vashisht, Devika
6
Vrontis, Demetris
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Chen, Huan
5
Filieri, Raffaele
5
Frost, Raymond
5
Gensler, Sonja
5
Guzman, Francisco
5
Harrigan, Paul
5
Kim, Juran
5
Kreutzer, Ralf T.
5
Kunkel, Thilo
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Rowley, Jennifer
5
Ryan, Damian
5
Schivinski, Bruno
5
Sreejesh, S.
5
Swani, Kunal
5
Tiago, Flávio Borges
5
Tuten, Tracy L.
5
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
9
American Marketing Association
8
IGI Global
4
Haufe-Lexware GmbH & Co. KG
3
Campus Verlag
2
UVK Verlagsgesellschaft mbH
2
Wiley-VCH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Berliner Wissenschafts-Verlag
1
Books on Demand GmbH <Norderstedt>
1
BusinessVillage GmbH
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
EBS Business School
1
Edward Elgar Publishing
1
European Advertising Academy
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
ICORIA <12., 2013, Zagreb>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
MITP Verlags-GmbH & Co. KG
1
Markendialog <18, 2014, Berlin>
1
Projekt Verlag
1
Special Libraries Association
1
Springer Gabler <Firma>
1
Universität Mannheim
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Published in...
All
Journal of business research : JBR
100
International journal of internet marketing and advertising : IJIMA
63
The journal of product & brand management
48
Journal of retailing and consumer services
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
The journal of brand management : an international journal
34
Journal of marketing communications
33
International journal of advertising : the review of marketing communications
30
Journal of promotion management : innovations in planning and applied research
30
Industrial marketing management : the international journal for industrial and high-tech firms
25
Marketing intelligence & planning
24
Journal of strategic marketing
21
Business horizons
19
Journal of advertising research
19
Journal of internet commerce
19
Journal of marketing management : MM
18
Journal of promotion management : JPM
18
SpringerLink / Bücher
18
Cogent business & management
16
Journal of marketing
16
International journal of electronic marketing and retailing : IJEMR
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Tourism management : research, policies, practice
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Journal of the Academy of Marketing Science
14
European journal of marketing : EJM
13
Psychology & marketing
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
International journal of technology marketing : IJTMkt
11
Journal of fashion marketing and management
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing analytics : JMA
11
Springer eBook Collection
11
The journal of business & industrial marketing
11
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
European research studies
9
Handbook of research on effective advertising strategies in the social media age
9
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Source
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ECONIS (ZBW)
2,454
BASE
1
RePEc
1
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1
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
Saved in:
3
Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra
;
Sriramachandramurthy, Rajendran
; …
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
Saved in:
4
Share a little of that human touch : the marketable ordinariness of security and emergency agencies' social media efforts
Rasmussen, Joel
- In:
Human relations : towards the integration of the social …
74
(
2021
)
9
,
pp. 1421-1446
Persistent link: https://www.econbiz.de/10012610740
Saved in:
5
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
6
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
7
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
8
Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J.
;
Horky, Alisha Blakeney
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
Saved in:
9
Exploring the integration of social media within integrated marketing communication frameworks : perspectives of services marketers
Valos, Michael John
;
Habibi, Fatemeh
;
Casidy, Riza
; …
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10011459169
Saved in:
10
Communicating via photographs : a gendered analysis of Olympic athletes' visual self-presentation on Instagram
Geurin-Eagleman, Andrea N.
;
Burch, Lauren M.
- In:
Sport management review
19
(
2016
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10011475564
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