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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 249-270). 2024
Persistent link: https://www.econbiz.de/10014529112
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Understanding multi-channel research shoppers : an analysis of Internet and physical channels
Wang, Yu-Min; Lin, Hsin-Hui; Tai, Wei-Chun; Fan, Yi-Ling - In: Information systems and e-business management : ISeB 14 (2016) 2, pp. 389-413
Persistent link: https://www.econbiz.de/10011673249
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Management von Handelsunternehmen in einer digitalen Zukunft
Swoboda, Bernhard - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 219-237). 2018
Persistent link: https://www.econbiz.de/10011741007
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Online and Offline Information for Omnichannel Retailing
Gao, Fei; Su, Xuanming - 2016
This paper studies how retailers can effectively deliver online and offline information to omnichannel consumers who strategically choose whether to gather information online/offline and whether to buy products online/offline. Information resolves two types of uncertainty: product value...
Persistent link: https://www.econbiz.de/10014126806
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Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen - In: Marketing intelligence & planning 41 (2023) 4, pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
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The effect of price and trust beliefs on online evaluations
Becerra, Enrique P. - In: International journal of electronic marketing and … 2 (2008/09) 4, pp. 299-316
Persistent link: https://www.econbiz.de/10003863787
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Influences of retail brand trust, off-line patronage, clothing involvement and website quality on online apparel shopping intention
Jones, Christie; Kim, Soyoung - In: International journal of consumer studies 34 (2010) 6, pp. 627-637
Persistent link: https://www.econbiz.de/10008736804
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.; Sobel, Kate; Zhang, Mimi - In: International journal of electronic commerce : IJEC 16 (2011/12) 1, pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
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What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432