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The impact of online word-of-mouth on television show viewership : an inverted U-shaped temporal dynamic
Cadario, Romain - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 411-422
Persistent link: https://www.econbiz.de/10011399060
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Digital subsistence entrepreneurs on Facebook
Delacroix, Eva; Parguel, Béatrice; Benoit-Moreau, Florence - In: Technological forecasting & social change : an … 146 (2019), pp. 887-899
Persistent link: https://www.econbiz.de/10012135456
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The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic
Cadario, Romain - Université Paris-Dauphine (Paris IX) - 2014
This article examines the dynamic impact of online word-of-mouth (WOM) on US television show viewership. With WOM data collected from the Internet Movie Database website, we find that the cumulative volume of online WOM has significant explanatory power for viewership over time. Consistent with...
Persistent link: https://www.econbiz.de/10010729319