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Internet marketing
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Theorie
19,933
Theory
19,661
Preismanagement
18,941
Pricing strategy
18,853
Beziehungsmarketing
9,030
Relationship marketing
9,016
Markenführung
7,476
Brand management
7,473
USA
6,627
Markenimage
6,560
Brand image
6,536
United States
6,369
Online-Handel
5,735
Online retailing
5,722
Kundenzufriedenheit
5,490
Customer satisfaction
5,489
Deutschland
5,017
Einzelhandel
4,882
Retail trade
4,784
Social Web
4,631
Social web
4,629
Germany
4,609
Online-Marketing
4,589
Dienstleistungsqualität
4,497
Service quality
4,494
Markenartikel
4,354
Brand
4,352
Electronic Commerce
4,003
E-commerce
3,886
Dynamic programming
3,787
Werbewirkung
3,687
Advertising effects
3,647
Experiment
3,619
Verbraucherverhalten
3,564
Dynamische Optimierung
3,519
Werbung
3,382
Advertising
3,330
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All
Undetermined
2,601
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785
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3,856
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708
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2
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3,646
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3,646
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204
Graue Literatur
120
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120
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96
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96
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51
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39
Sammelwerk
39
Conference paper
38
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38
Aufsatzsammlung
37
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29
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22
Collection of articles written by one author
9
Sammlung
9
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8
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7
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7
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6
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6
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5
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5
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3
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1
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1
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English
4,480
German
83
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3
Polish
2
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1
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
12
Urban, Glen L.
12
Hauser, John R.
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Bonatti, Alessandro
10
Liberali, Guilherme
10
Pauwels, Koen
10
Wilbur, Kenneth C.
10
Akram, Umair
9
Bergemann, Dirk
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Lambrecht, Anja
9
Usman, Osly
9
Braun, Michael
8
Kannan, P. K.
8
Loureiro, Sandra Maria Correia
8
Okumus, Fevzi
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Skiera, Bernd
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Tan, Yong
8
Wu, Luorong
8
Ahuja, Vandana
7
Athey, Susan
7
Bellman, Steven
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Dover, Yaniv
7
Edelman, Benjamin
7
Grewal, Dhruv
7
Johnson, Garrett A.
7
Labrecque, Lauren I.
7
Lewis, Randall A.
7
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
6
Information Resources Management Association
5
Universität Mannheim
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Markendialog <18, 2014, Berlin>
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
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Published in...
All
Journal of business research : JBR
194
Journal of retailing and consumer services
148
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
International journal of advertising : the review of marketing communications
74
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
52
Journal of internet commerce
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
International journal of electronic marketing and retailing : IJEMR
49
Management science : journal of the Institute for Operations Research and the Management Sciences
46
The journal of product & brand management
46
Cogent business & management
41
Electronic commerce research
38
Information systems research : ISR
33
Journal of promotion management : JPM
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing
31
The journal of brand management : an international journal
30
Journal of management information systems : JMIS
29
International journal of technology marketing : IJTMkt
28
Journal of advertising research
28
Journal of electronic commerce research : JECR
28
Tourism management : research, policies, practice
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of contemporary hospitality management
27
Technological forecasting & social change : an international journal
27
Asia Pacific journal of marketing and logistics
26
Marketing intelligence & planning
25
Psychology & marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of hospitality marketing & management
24
Journal of marketing research : JMR
24
Journal of marketing management : MM
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
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All
ECONIS (ZBW)
4,563
RePEc
2
BASE
1
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1
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1
Consumer experiences of accommodation deals purchased via social coupon promotions : an Australian perspective
Cox, Carmen
- In:
Journal of hospitality marketing & management
24
(
2015
)
5/6
,
pp. 609-632
Persistent link: https://www.econbiz.de/10011349958
Saved in:
2
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
3
Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Zhu, Dong Hong
;
Zhang, Zhi Jie
;
Chang, Ya Ping
;
Liang, …
- In:
International journal of hospitality management
77
(
2019
),
pp. 178-186
Persistent link: https://www.econbiz.de/10011988504
Saved in:
4
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
5
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
6
The Bayesian prophet : a low-regret framework for online decision making
Vera, Alberto
;
Banerjee, Siddhartha
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1368-1391
Persistent link: https://www.econbiz.de/10012505985
Saved in:
7
Examination of restaurants online pricing strategies : a game analytical approach
Guo, Xiaolong
;
Zheng, Xiabing
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 659-673
Persistent link: https://www.econbiz.de/10011754081
Saved in:
8
Revenue management implications of branded vs. independent hotels price-parity and online distribution effectiveness
Maier, Thomas A.
- In:
International journal of revenue management : IJRM
7
(
2013
)
3/4
,
pp. 223-243
Persistent link: https://www.econbiz.de/10010391245
Saved in:
9
Dynamic double auctions : toward first best
Balseiro, Santiago R.
;
Mirrokni, Vahab
;
Paes Leme, Renato
; …
- In:
Operations research
70
(
2022
)
4
,
pp. 2299-2317
Persistent link: https://www.econbiz.de/10013366459
Saved in:
10
Algorithms for online matching, assortment, and pricing with tight weight-dependent competitive ratios
Simchi-Levi, David
- In:
Operations research
68
(
2020
)
6
,
pp. 1787-1803
Persistent link: https://www.econbiz.de/10012392161
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