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The B2B digital marketing practice : towards an exploration of the "hidden"
Yadav, Shiv Shankar Kumar; Bansal, Sanjeev - In: International journal of management practice : IJMP 14 (2021) 4, pp. 391-410
Persistent link: https://www.econbiz.de/10012599630
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Impact of advertising on working and non working women with reference to their purchasing behaviour
Bansal, Sanjeev; Malik, Garima - In: Global journal of business management : GJBM 10 (2016) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10011628139
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Social media and online shopping - are the choices swayed? : a youth perspective
Mehta, Savita; Bansal, Sanjeev; Bagga, Teena - In: International journal of applied business and economic … 15 (2017) 1, pp. 21-27
Persistent link: https://www.econbiz.de/10011672775
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Privacy concerns with social networking sites : an empirical investigation of users in National Capital Region (NCR), India
Bhandari, Ravneet Singh; Bansal, Sanjeev - In: South Asian journal of management : SAJM 26 (2019) 3, pp. 68-87
Persistent link: https://www.econbiz.de/10012131727