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~subject:"Internet marketing"
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Internet marketing
Konsumentenverhalten
79,142
Consumer behaviour
78,709
Persönlichkeitspsychologie
12,574
Personality psychology
12,296
Theorie
10,752
Theory
10,512
Beziehungsmarketing
8,827
Relationship marketing
8,816
Markenführung
7,470
Brand management
7,465
Markenimage
6,615
Brand image
6,588
USA
5,515
Kundenzufriedenheit
5,453
Customer satisfaction
5,450
Online-Handel
5,434
Online retailing
5,419
United States
5,270
Soziale Norm
5,029
Deutschland
4,841
Experiment
4,834
Social Web
4,746
Social norm
4,742
Social web
4,742
Germany
4,416
Online-Marketing
4,397
Dienstleistungsqualität
4,337
Service quality
4,334
Brand
4,240
Markenartikel
4,234
Einzelhandel
4,137
Retail trade
4,052
Emotion
3,716
Werbewirkung
3,578
Verbraucherverhalten
3,564
Advertising effects
3,539
Electronic Commerce
3,535
E-commerce
3,424
Vertrauen
2,924
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All
Undetermined
2,528
Free
739
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Article
3,728
Book / Working Paper
642
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3,531
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3,531
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193
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193
Graue Literatur
94
Non-commercial literature
94
Arbeitspapier
73
Working Paper
73
Hochschulschrift
47
Conference paper
38
Konferenzbeitrag
38
Collection of articles of several authors
36
Sammelwerk
36
Aufsatzsammlung
34
Konferenzschrift
28
Thesis
18
Collection of articles written by one author
8
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8
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7
Amtsdruckschrift
5
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5
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5
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5
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5
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4
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4
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4
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3
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3
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1
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1
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1
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4,296
German
72
Polish
2
Czech
1
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Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Ghose, Anindya
12
Ko, Eunju
11
Law, Chun Hung Roberts
11
Pauwels, Koen
10
Rita, Paulo
10
Urban, Glen L.
10
Akram, Umair
9
Hollebeek, Linda D.
9
Jerath, Kinshuk
9
Okumus, Fevzi
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Hauser, John R.
8
Kannan, P. K.
8
Liberali, Guilherme
8
Loureiro, Sandra Maria Correia
8
Pavlou, Paul A.
8
Reijmersdal, Eva A. van
8
Seo, Yuri
8
Sreejesh, S.
8
Stephen, Andrew T.
8
Wu, Luorong
8
Ahuja, Vandana
7
Bellman, Steven
7
Choi, Yung Kyun
7
Dens, Nathalie
7
Grewal, Dhruv
7
Labrecque, Lauren I.
7
Mattila, Anna S.
7
Michaelidou, Nina
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Rahman, Zillur
7
Schivinski, Bruno
7
Vashisht, Devika
7
Athey, Susan
6
Balakrishnan, Janarthanan
6
Bigné Alcañiz, J. Enrique
6
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American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
Information Resources Management Association
5
National Bureau of Economic Research
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
OECD
2
RWTH Aachen
2
Universität Mannheim
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Campus Verlag
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forschungsgruppe Konsum und Verhalten
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
IGI Global
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Josef Eul Verlag GmbH
1
Media Economics Institut / Köln
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer International Publishing
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
University of California at Berkeley
1
Universität Bremen
1
Verlag Dr. Kovač
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
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Published in...
All
Journal of business research : JBR
192
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
119
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of advertising : the review of marketing communications
75
Journal of marketing communications
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
52
International journal of hospitality management
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
46
Cogent business & management
42
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Journal of promotion management : JPM
31
Information systems research : ISR
30
Journal of marketing
30
The journal of brand management : an international journal
30
Journal of management information systems : JMIS
29
Journal of advertising research
28
Journal of electronic commerce research : JECR
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of contemporary hospitality management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
Technological forecasting & social change : an international journal
26
Marketing intelligence & planning
25
Psychology & marketing
25
Young consumers : insight and ideas for responsible marketers
25
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of hospitality marketing & management
22
Journal of marketing management : MM
22
International journal of business information systems : IJBIS
21
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ECONIS (ZBW)
4,369
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1
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1
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1
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
2
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
3
Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z
Confetto, Maria Giovanna
;
Covucci, Claudia
;
Addeo, Felice
; …
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 758-774
Persistent link: https://www.econbiz.de/10014332334
Saved in:
4
Exploring the influence of social media on sustainable fashion consumption : a systematic literature review and future research agenda
Vladimirova, Katia
;
Henninger, C. E.
;
Alosaimi, S. I.
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 181-202
Persistent link: https://www.econbiz.de/10014530013
Saved in:
5
The linkage between social media influence and sustainable fashion consumption : alignment with SDG12 in the fashion industry
Madhura K.
;
Panakaje, Niyaz
;
Parvin, S. M. Riha
- In:
South Asian journal of management : SAJM
30
(
2024
)
5
,
pp. 184-204
Persistent link: https://www.econbiz.de/10014583718
Saved in:
6
Understanding Indian online
clothing
shopper loyalty and disloyalty : the impact of e-lifestyles and website quality
Pandey, Shweta
;
Chawla, Deepak
- In:
Journal of internet commerce
15
(
2016
)
4
,
pp. 332-352
Persistent link: https://www.econbiz.de/10011636542
Saved in:
7
Insights from consumer interactions on a social networking site : findings from six apparel retail brands
Schultz, Carsten D.
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011666795
Saved in:
8
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
9
Influences of retail brand trust, off-line patronage,
clothing
involvement and website quality on online apparel shopping intention
Jones, Christie
;
Kim, Soyoung
- In:
International journal of consumer studies
34
(
2010
)
6
,
pp. 627-637
Persistent link: https://www.econbiz.de/10008736804
Saved in:
10
Increasing digital dissemination and online apparel shopping behaviour of Generation Y
Agrawal, Durgesh Kumar
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014495500
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